Best Marketing Practices for Successful Startups and Small Businesses


The Internet era made it easier for businesses to grow and promote their services. It is becoming less difficult to disseminate your messages to global audiences almost instantly, which gives marketing the potential it could only dream of some two or three decades ago.

However, the competition is strong and recognizes the same potential just as you do. More than 300 million startups are founded each year, which means that you’ll have a hard time trying to distinguish your small business from others.

In such circumstances, it is crucial to stick to the well-structured plan and use some of the best marketing practices for the successful business, both offline and online.


Marketing models that can help you grow business

There are many marketing models that startups can use to boost their visibility. However, some of these are more important than others, especially in the beginning. Let’s see which marketing features make the biggest impact.

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SEO Optimization

As a developing business, you must have a good-looking web page to present the basic information about the company. However, if you want to make a bigger impact, you need to take care of the SEO optimization. Make keyword-filled titles, create meta tags, use strategic phrases, etc. It is not a complex issue but if you are having difficulties, you can hire professional web developers to do it for you.



Marketers use blogs as one of the most important promotional tools. Blog posts enable you to prove professional credibility and provide users with the valuable data. You should always publish up to date topics with clear and concise explanations of the industry trends. There are many online tools that can help you choose relevant topics. At the same time, you can find expert assignment writer help if you don’t have enough time to deal with blog writing on your own.


Video content

People receive the majority of information visually and you should allow them to get acquainted with your business this way. You can create short product reviews, video testimonials, or interviews with key opinion leaders in your industry. It may seem difficult but it’s actually simple once you learn the video recording essentials.


Publish reports and analysis

Being the new entrepreneur, you probably conduct a lot of analysis and create industry reports to help you grab some part of the market share. Luckily for you, information that you collect and analyze can serve as the valuable marketing content. Whenever you create quarterly reports or design infographics from your niche, you can publish it on your webpage and social networks.



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Social Media

Social media such as Twitter or Instagram make a fundamental marketing resource for your company. The most recent announcements stated that over 50 million businesses have their own Facebook Pages. Social networking gives you the ability to reach thousands of followers but you need to choose the right channels. If you don’t have a full-time digital marketing specialist in your team, you should focus only on one or two networks.


Organize events

The Internet and social media enable you to expand business and perhaps even make it global one day.

But in the meantime, you need to start from the local community. That’s why it’s important to grow the network of personal and professional connection, which you can easily do by organizing social events.

It doesn’t matter whether it’s the charity event or product launch. It’s up to you to determine the best way to connect with the local community and create a loyal base of consumers near you.


Host a webinar

If you want to reach more than just local followers, you can do it through thematic webinars. Prepare a few presentations, make the schedule, and invite industry thought leaders to take part in this digital event. It’s easy to do it, costs are close to nothing, and the reach potential is enormous.


Successful startups and small business can hardly rely only on their knowledge and expertise. They also need a powerful marketing plan to help their products or services become recognized within the target audiences. Using these marketing practices, you can expand your business and make it much more fruitful. Give it a try and let us know in comments how it turned out for you!

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