How to Drive Targeted Traffic with Stories to Your Website

How to Drive Targeted Traffic with Stories to Your Website

What is the latest study you’ve read on the topic of a consumer’s attention span towards online content? 10 seconds, 6 seconds, 3?

Whichever article it was, one thing is likely clear: the attention span of a consumer has been dropping to mere seconds these days, and it’s always been such a crucial piece of data that researchers just keep on studying it over and over again.

This crucial piece of data is used heavily by marketers, for one, in developing content to market products and services. However modern the approach, though, the end goal of every marketing campaign remains the same: to SELL. Now it’s just a matter of hooking your customers within the first three or so seconds, enough to drive them to want to know more about your product or service.

Is sound impossible? We’ll give you a few tips on creating attention-grabbing content that can get your consumers in the buying headspace you want them in with one of the newest digital marketing trends to capture attention and drive action precisely because of its time-sensitive nature: stories.

Read moreHow to Drive Targeted Traffic with Stories to Your Website

15 Effective Social Media Marketing Ideas to Give a Boost to Your Business

Effective Social Media Marketing Ideas to Give a Boost to Your Business

Are you running a business?

Do social media come under your marketing strategies?

If yes, then you must be well aware of the fact that how difficult it is to keep every business information up to date on different social platforms. With the changing time, it becomes quite challenging to come up with perfect social media marketing ideas for your business. Isn’t it?

Well, now you need not panic as you have landed the right place. In this piece of writing, I have mentioned some unique social media marketing ideas that can be very helpful to give a boost to your business. 

OK! Let’s get started…

Read more15 Effective Social Media Marketing Ideas to Give a Boost to Your Business

AI & Social Media – How Ads are Getting Smarter & Why Businesses Should as Well

AI & Social Media How Ads are Getting Smarter and Why Businesses Should

Did you know that people love following the brands they appreciate on social media? 

Platforms like Facebook, Instagram, Twitter, and others manage to create an authentic interaction between customers and businesses. People love to get to know the team working behind their favorite products or services. On the other hand, businesses have a fantastic environment that encourages open communication and connection. 

But businesses also know that social media platforms gather important data from their users. In addition, due to the fast development of tools based on smart technologies such as artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) businesses now have a new way of doing digital marketing. This way also calls for different marketing specializations, that include the technical aspect (which we’ll discuss later in the article).

It may sound new, but AI (which includes ML and NLP) is not exactly a new technology. In fact, most of us use it on a daily basis in devices like smartphones, smart speakers, tablets, GPS navigators, and more. In short, our modern devices use AI algorithms to observe, learn, and understand human behavior. 

The best example of AI-powered software comes from our favorite voice assistants (Siri, Alexa, or Google Now). These tools can understand natural language (for the most part), recognize voices, and provide reliable answers to our queries. They do this by storing and analyzing the data and applying the results to improve themselves. 

In addition, big platforms like Amazon, Google, Netflix, and others use AI to provide their users with a highly-customized experience (personalized product recommendations). We also see AI-algorithms working hard to correct our writing (in tools like Grammarly) or even send automatic emails (like Gmail).  

Read moreAI & Social Media – How Ads are Getting Smarter & Why Businesses Should as Well

Your Guide to Writing Brand Content for Social Media

Your Guide to Writing Brand Content for Social Media

Every brand wants the same thing – to be found, to be recognized, to gain interest from potential customers, and to turn those potential customers into purchasers and even ambassadors for their brand.

And in 2020, where is this best accomplished? On social media, of course. Why? Because billions of people are on social media every day. Of course, they are there to socialize with friends and family.

Read moreYour Guide to Writing Brand Content for Social Media

Top Social Media and Influencer Marketing Tactics for Successful SMEs

Social media is an important tool for marketing in current times. It is widely used by people, not only for entertainment purposes but also to look for relevant brands. Consumers use social media platforms to gain insight into the most powerful brands and use customer reviews to make their purchase decisions. No matter how big or small your company is, you will have to develop a social media presence to create brand awareness. It is true that bigger companies have more resources and thus better chances to market themselves, but SMEs can leverage the power of social media combined with some other strategies in order to grow. Take a look at some of the techniques that will help SMEs become successful in 2020.

Read moreTop Social Media and Influencer Marketing Tactics for Successful SMEs