Quality backlinks still play a central role in reaching higher-ranking positions in search engines, but they’re proving to be increasingly difficult to acquire. With Google’s algorithms continually improving and imposing strict rules on the process of SEO, site owners can no longer rely on numerous techniques (such as paid links or keyword stuffing, for example).
In short, the SEO game is taking a new turn, and aspiring to higher rankings in search engines calls for more organic, straightforward practices. But these “clean” practices, as Google reminds us, require continuous implementation in order for your SEO strategy to be effective.
It takes much more time for sites to earn higher rankings, so SEO strategists are searching for fresh and reliable ways to generate authoritative links. And influencer marketing is singling itself out as one of the best tactics. [Continue reading]