What's new in Marketing, Tech and Business

5 Tips to Create a Winning Content Marketing Strategy for Your Startup

Done right, your successful content marketing campaigns can take your startup to the next level. With a properly crafted content marketing strategy, you can generate more engagements, leads, and even sales. What’s more, the content you publish can establish your brand as an authority in your industry, putting you in a better position to win your potential customer’s trust and money.

TL;DR: Content marketing brings truckloads of value. You lose b-i-g t-i-m-e if you aren’t using it.

Just like in most marketing strategies, however, your content marketing campaigns need to be executed effectively if you want to get meaningful results.

That’s why having a carefully crafted marketing strategy is important.

To help you with this, we share some effective tips that will help you develop a winning content marketing strategy for your startup.

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Selection of the Best Vlogging Camera 2021 4K

Decide about the best vlogging camera 4K is not an easy choice. The internet has become a hub for vlogging. Many people who vlog think they just need a camera, talent, and some skills to succeed. To create a video, vloggers use a camera, so you have to be very careful when choosing the 4k camera for vlogging. Getting a good quality stand-alone camera if you want other people to watch your videos without missing any details could be a good idea in addition to using your laptop’s built-in camera.

Since 2018, there has been an increase in the demand for vlogging cameras. The market is filled with a wide range of vlogging cameras, but few of them provide 4K videos. In order to choose the right camera, you need to think about all of your needs and requirements. Another important thing to remember when purchasing a camera is to decide what kind of video shoot you want to do.

We will explore some of the best vlogging camera 2021 4K in this article

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How to Make an eWallet App that Drives ROI?

Building an e-wallet that drives a faster return on investment is not everybody’s piece of cake. It requires a staged approach to the eWallet app development. Broadly, there are three stages of an eWallet lifecycle – MVP, initial launch, and service expansion.

FinTech developers optimize the use of the agile development approach to make the most out of the staged approach. With years of experience in eWallet design and development, I’ve identified that successful eWallets get rolled out into the market with limited features, and get introduced with innovative features as they get to hold onto the market.

At the MVP (Minimum Viable Product) stage, the digital wallet won’t need features like third-party bill payments. Later, during the service expansion phase, such features should be introduced. By launching a beta version of the app sooner rather than later, eWallet service providers will have ample time to collect feedback before launching a full-fledged app.

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Email Marketing Funnels: How to Create One That Converts

Converting a prospective customer into a buyer does not happen instantly.

Most of the time, it happens in stages. The prospect has to trust your brand and warm up to the idea of spending on your products and services.

This process can take time and you need to put effort into converting them too.

So often you spend time charming a lead and offering value, only for them to go silent.

But there is a way to prevent this from happening — email marketing funnels. In email marketing, a funnel describes how customers move through a sales process. A business owner often creates this to sell a product or service through educational content and persuasive selling.

You see, the email marketing funnel helps you nurture relationships by offering value at each stage of the prospect’s buying journey.

But that’s not all.

It can also help you nurture relationships that breed loyalty and ambassadorship.

So, how can you create email marketing funnels?

Read on to find out.

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Workplace Health and Safety Tips Every Business Should Implement in 2021

The pandemic may slowly be dying down in certain parts of the globe, but it’s still raging in others. And although Covid-19 has been our main health preoccupation for over a year, as we slowly go back to work from our regular offices, there are other health and safety measures we should also be implementing.

Let’s take a look at this list of workplace health and safety tips you should make your top priority this year.

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