What are your entire marketing efforts focused on? You want people to think of your brand whenever they need a product or service that you offer, right? If, for example, someone wants to eat a burger, McDonald’s wants them to think of their burgers.
That’s called brand awareness, and it’s something that all business owners should focus on.
At this point, we’ll assume you already started a brand awareness development campaign. You already have a brand and the purpose of your marketing campaign is to increase the likelihood of people recognizing that brand.
Are those efforts effective?
How do you measure these marketing efforts and how do you track the actual brand awareness? That’s what we’ll focus on today. [Continue reading]