Converting a prospective customer into a buyer does not happen instantly.
Most of the time, it happens in stages. The prospect has to trust your brand and warm up to the idea of spending on your products and services.
This process can take time and you need to put effort into converting them too.
So often you spend time charming a lead and offering value, only for them to go silent.
But there is a way to prevent this from happening — email marketing funnels. In email marketing, a funnel describes how customers move through a sales process. A business owner often creates this to sell a product or service through educational content and persuasive selling.
You see, the email marketing funnel helps you nurture relationships by offering value at each stage of the prospect’s buying journey.
But that’s not all.
It can also help you nurture relationships that breed loyalty and ambassadorship.
So, how can you create email marketing funnels?
Read on to find out.
