Many people who set up a website for the first time come across a number of problems, which is typical of any task that you do for the first time. For some people, the biggest mistake that they make is choosing the wrong web host.
One thing many companies were slow to realize was the necessity of establishing a mobile website. Most of them were even slow to figure out that they needed a regular website like the one’s Website Builder creates. It used to be a thing to call companies and sell them on the idea of having an actual website that would help them manage their online brand. Some executives would even respond saying they weren’t sure if this whole Internet thing was going to be around much longer and they didn’t want to waste their money. This seems laughable looking back at those times, but this trend repeated itself all over again with mobile websites.
As technology becomes more and more integrated into every industry, consumers are coming to expect easier access to customer service.
While many people are comfortable using a self-service portal, speaking with a chatbot or interacting with virtual assistant technology, it’s important to keep a human element involved as well. For instance, while 59% of consumers would prefer customer service methods that don’t involve talking, 40% would prefer to speak over the phone if the issue is more complicated (such as a payment dispute).
Do you know the longest lasting means of online communication is as simple as email? Email is such a medium that it could be accessed almost any internet connected computing devices.
Now at the rise of Mobile devices, email has turned into one of the most useful elements. Research shows, approx 47-60% emails are read on mobile devices.
This essentially makes it really important for various brands to focus on mobile friendly emails.
Tracking the right metrics is key to any successful digital marketing campaign. By tracking the correct data, you can determine successes, as well as points of improvement.
If you really want to improve, you need to know which metrics are most valuable. We’ve rounded up the most important data points to track, and they’re listed below.