What are your entire marketing efforts focused on? You want people to think of your brand whenever they need a product or service that you offer, right? If, for example, someone wants to eat a burger, McDonald’s wants them to think of their burgers. That’s called brand awareness, and it’s something that all business owners should focus on. At this point, we’ll assume you already started a brand awareness development campaign. You already have a brand and the purpose of your marketing … [Read more...]
5 Ways to Utilize Facebook Live Video to Grow Your Social Media Presence
Every marketer has the same goal in mind and that is to maximize brand awareness using the minimum amount of investments. But only the most proficient marketing professionals are able to reach the objective because they follow and create trends in this field. The Facebook live video has recently become one of the groundbreaking marketing tactics. A research proved that almost 80% of users are already watching Facebook live videos. At the same time, most of them prefer watching brand-related … [Read more...]
8 Ways to Promote Your Tech Startup
A surprisingly large number of people believe that tech giants such as Microsoft or Instagram came out of the garage and conquered the world with the sheer power of their genius. While this sounds romantic and encouraging for beginner-level startups, serious entrepreneurs know that it takes much more than a good idea to get the business going. A great product is only the first step in this process. The second step is to conduct a marketing strategy and convince people that your products or … [Read more...]
Customer Experience ROI: How to Measure it Effectively
According to McKinsey, maximizing customer satisfaction may increase revenue by up to 15%. Moreover, doing so while reducing the cost of customer support may lead to increase of up to 20%. Having in mind these stunning facts, there’s no room for wondering why extraordinary customer experience is becoming one of the biggest passions for numerous businesses. To understand how CX affects your business performance, you should figure out how strong is the interconnection between: their … [Read more...]
6 Traditional Marketing Solutions To Support Your Online Brand
Judging by the enthusiasm with which digital advertising marketing is being promoted online, one would think that we have finally stumbled upon the holy grail of marketing. While it is true that worldwide internet coverage has opened up a whole new playing field for advertising specialists, this didn't render all other marketing strategies somehow obsolete. Traditional advertising techniques are as effective as they ever were, even if they are no longer in the spotlight. And in fact, the rise … [Read more...]