Lead generation is an integral part of the sales funnel and a well-designed marketing strategy can help you in this process. 61% of marketing professionals or marketers say that generating leads and website traffic are among their biggest challenges.
Before delving in to lead generation, let us understand why are leads so important and why companies are placing this much importance on lead generation. For starters, the sales funnel starts with awareness and aims to convert leads to customers.
But before you get to the sales funnel you need to start with lead generation. Long story short, lead generation is the step before marketing begins and a key link for sales conversions. Things like email signature generator, webinars, giveaways, and beyond can help in the lead generation process.
Here are 10 creative lead generation ideas you need to try.
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