With over 2.7 billion visits, about 1.6 million products sold, and more than $400 million in sales—all on an average day–Amazon is the top ecommerce market leader globally. In recent years, it has become the go-to platform for all kinds of sellers that want to leverage its accessibility and selling power to multiply their profits.
To aid sellers with their marketing efforts, Amazon launched AMS (Amazon Marketing Services) in 2012, which they rebranded to Amazon Advertising in 2018. It is a platform that envelopes several advertising solutions that companies and individuals can use to raise brand awareness or place their products somewhere where potential buyers are most likely to get engaged.
This guide will help you understand everything this feature offers. We’ll also explain how to use it properly so you can make the most out of your marketing campaigns.