Over the past few months that is a buzzword, “E-A-T” that everyone is talking about. If you are also looking for the answer, then you have come to the right place.
Today, you will learn everything you need to know about E-A-T, including:
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Read moreE-A-T and SEO: How to Create Content That Google Wants
Is your non-profit website easily found on Google? Your website should be prepared to appear to the right person when they search for information related to your cause and even your institution. Here are 3 SEO principles that will improve your performance on search engines and attract high-quality traffic to your website.
Read more3 SEO Principles to Improve the Performance of Your Nonprofit Website
There is no better way of reducing the bounce rate of a website than to improve its UX. In case you don’t know what a bounce rate is, it is the percentage of website visitors who leave the site after visiting the first page. A high bounce rate essentially means the website fails to engage users and happens when either user doesn’t have a good first impression or doesn’t find what they are looking for.
Not only does a good user experience reduce bounce rate but it also lifts other metrics. Whether it is engagement, conversions, brand reputation, or customer’s trust, a good UX design improves it all. A poor UX design, on the other hand, frustrates customers and hinders sales. Improving a website’s UX should, therefore, be the top priority of all businesses.
Lead generation is an integral part of the sales funnel and a well-designed marketing strategy can help you in this process. 61% of marketing professionals or marketers say that generating leads and website traffic are among their biggest challenges.
Before delving in to lead generation, let us understand why are leads so important and why companies are placing this much importance on lead generation. For starters, the sales funnel starts with awareness and aims to convert leads to customers.
But before you get to the sales funnel you need to start with lead generation. Long story short, lead generation is the step before marketing begins and a key link for sales conversions. Things like email signature generator, webinars, giveaways, and beyond can help in the lead generation process.
Here are 10 creative lead generation ideas you need to try.
The main reason why content marketing is so popular is due to the fact that it costs about 62 percent less than traditional marketing, while, at the same time, yielding 3 times as many leads. In other words, you pay less and get more. However, in order for this to be true, you need to handle this the right way around. Here are the top 10 things every content marketing expert needs to know.
Read more10 Things Every Content Marketing Expert Should Know