Viral content is a piece of content that spreads like wildfire. It could a social media content of different forms that gets shared multiple times by multiple users in a short span of time. This is something that every Marketers/Bloggers dream, isn’t it? Getting that fame and exposure is what we crave for. With the latest fortunate boom in digital technology, it has become very easy to post on social media platforms. However, this has made it difficult to be noticed in the crowd. Each one in … [Read more...]
Chatbots: The Community Managers Of The Fu …
A chatbot is really what the name suggests: a piece of software designed to be able to communicate in some basic sense with a human. In what feels like a brief period of time, chatbots have gone from hilariously-inept pieces of fun spouting utter nonsense (think back to the days of chatbots like Eliza) to sophisticated feature-rich programs with real-world value. Because of this rapid improvement, it’s only sensible to wonder just where chatbots can take us. Is handling basic operations the … [Read more...]
Tips to Devise a Solid Content Marketing S …
Content marketing has only now started to gain a whole lot of attention. However, unknown to many, it has been in the industry for quite a long time. While the basic idea behind content marketing (storytelling) remains unchanged, the marketing channels have changed considerably over the years. This, in turn, has created the necessity for businesses to seize the opportunity and invest time, money, and resources in content marketing. If you think of doing so too, here are some useful hints … [Read more...]
AI in Content Strategy and Marketing
Machine learning algorithms, artificial intelligence programs, and other self-learning innovations have taken root in our society. And while content marketers, advertisement agencies, and content creators have nothing to fear from AI, they still pose to change we perceive marketing. Studies have shown that AI equipped with big data can make astonishing claims and decisions that would take humans days to come up with. Implementing AI into content strategies in order to maximize reach and … [Read more...]
Will Building a Sales Funnel Double Your P …
According to a Demand Gen Report, 95% of buyers choose to go with a vendor who provided them with the content to move through each phase of the buying process. A vendor will only be able to produce the right content at the right time when she is using a sales funnel to push the prospects through the buying stages. What are the sales funnel? Sales funnels are based on the classic marketing hierarchy of – Awareness, Interest, Decision, and Action, popularly called the AIDA. HubSpot has been … [Read more...]