For all the talk of the “robot uprising,” many forget that artificial intelligence has been with us since the 1950s. And while advances in machine learning and algorithmic marketing are occurring more rapidly than ever before, it’s still humans that wield this awesome power (for the time being anyway). Where it concerns business and commerce, the most immediate and well-publicized success that brands have been having with AI comes in the form of chatbots. These whip-smart conversation … [Read more...]
5 Simple Tricks and Skills Required for A …
Digital advertising is expected to grow to approximately Rs. 19,000 crores in India by 2020, and it’s only going to accelerate the career opportunities in digital marketing. According to a report generated by Hootsuite, there are close to 3.028 billion active social media users in the world. Given the proliferating number of people who are on digital media, and also the amount of time each one of us spends on this medium, organization want to invest time and money on reaching out to their … [Read more...]
SEO Tips That Will Help You Boost Your New …
As soon as you come up with a business idea and start working on your brand, a question pops up: how will people know about you? On the one hand, there have never been more ways for someone to market their business, while on the other, the competition has never been this fierce either. There are so many different ways for you to make your brand known, and yet, digital marketing remains the pillar of modern-day success for any aspiring company. And how can you make yourself visible and … [Read more...]
7 Things You Need to Know Before You Sell …
Selling on Amazon may be easy, but it isn’t always a piece of cake. Whilst anyone can create a seller’s account and start advertising their products, making money requires considerable effort. There are millions of sellers competing for a slice of the action on Amazon. It’s not rocket science to figure out that you need more than good luck if you want a reasonable piece of the pie. Here are some of the key things you need to know before you start selling on Amazon. … [Read more...]
10 Content Marketing Metrics Every Markete …
When content marketing has become the pillar of digital marketing, you cannot think a single step without it if you are a marketer. Being a marketer, you need to know the core of contents and how it should be developed and executed. Content Marketing is something that helps in SEO optimization of a business, generate leads and boosts sales. In short, it is the key to business in the digital platform without which your business cannot boom at all. So, if you are a marketer and content … [Read more...]