Marketing Archives - RuhaniRabin.com

How Can Web Design Boost Your SEO Strategy

The internet age resulted in a paradigm shift that basically forced most businesses to become digital-first. As such, it is still surprising to know that half of SMEs still don’t have their own business websites.

It is quite understandable; putting up a website can be financially and technically-daunting, especially for small businesses whose budget allocations are focused on investments designed to keep them afloat. But we are in a different era now, a time when an online presence is no longer a luxury, but a necessity, when websites can be easily created without bleeding company resources dry. Here’s why every business should have their own website:

12 Tips For Better Mobile Website Conversion

Believe it or not – some people still have websites that are not mobile responsive. Even the ones who do, do not always make the best use of them. The world is already spending several hours a day on mobile, which is why you should streamline your efforts to improve mobile conversion rates by creating the best ‘pocket’ version of your website.

The Best Guide to Create a Marketing Plan With These Templates

Marketing is a daily painstaking systematic work. And if you want your marketing to be effective, you need to plan it carefully. And visually, of course. The marketing calendar will help you with this, which will display a plan of marketing activities with specific goals, expected results, and a set budget. Creating it is not as difficult as it seems at first glance.

You will need to complete only 7 steps. Let’s look at each of them.

7 Must-Have Lead Generation Tools To Grow Your Small Business In 2020

Be it an initiation of a small business or first steps, starting something new can be quite intimidating without proper tools and guidelines, without which; one might take a random road out of a wild guess and with a hint of bad luck, end up in the middle of nowhere. This is why lead generation tools are so important to make use of.

An initial and a very big hurdle in turning a small business from nothing to something is its reachability. Not a lot of people know that your company exists, and so comes the trouble of making people aware of your existence.

Lead generation is one of the few things new business start-ups must solely focus on because traffic is everything. Here are our top picks of the lead generation tools for 2020

Agile Marketing: 10 Reasons Why You Should Adopt It In 2020

Agile Marketing Why You Should Adopt It In 2020

The past decade that has gone by has completely changed the outlook of marketing. The marketing responsibilities and methodologies that were once used to make a difference on a much larger scale might not be even crucial for a smaller scale now. And with the new decade on the rise, the future of marketing looks promising given how agile marketing trends are up and coming with the start of the year 2020.

It is quickly gaining increased popularity as, according to recent statistics, 98% of major corporations recommend agile after experiencing success through agile projects. And when compared to traditional marketing, agile projects are twice as likely to succeed as traditional marketing project management.

So the question here that arises is agile marketing just a fad or a timely trend?

Thus, looking ahead for the year 2020, it can easily be said that agile is not just a trend or a fad that will stay here temporarily before being undermined by other better techniques. It is here to stay as agile marketing is a marketing strategy involving team working collectively and putting collaborative efforts to accomplish a project goal. Agile is not based on fixed rules to be followed. Anything that flows and gets the job done within a short and efficient amount of time is the iteration of agile.