8 Ways to Market Your Small Business Services on a Shoestring Budget

Market Your Small Business Services on a Shoestring Budget

When there is a small budget for marketing, entrepreneurs and small business owners tend to cut back on non-essentials, including their marketing budgets. However, there are still several ways that you can market your business while remaining in-budget. As a small business owner, you need to look for ways to stand out from your competitors while utilizing your limited resources, and in this article, we are going to tell you how! 

Today, digital marketing has taken over other conventional marketing channels, which were costly, especially for small businesses. Digital media marketing has leveled the playing field by making marketing more affordable and yet equally effective. 

Facebook and Instagram have become the most used social media platforms and you can easily use these platforms for marketing your products without worrying about cost constraints.

There are several ways that you can market your business without having a large budget; these are: 

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Growth Hacking 101: 8 Ways To Get More Visitors To Your Website

More traffic on your website means more opportunities to generate leads and make sales. There are several ways to do it. Let’s go over them.

Getting someone to visit your website requires 3 things:

  • Providing value
  • Standing out
  • Reaching the right people

Providing value means understanding what your audience wants to find out more about, and producing interesting and relevant content on the subject.

Standing out means finding new and creative ways to reach our audience, and making your messaging compelling enough that it makes people click.

Reaching the right people starts with understanding who those people are. Do your research and create an ideal client profile that tells you demographic information, typical challenges, and goals. Then understand what kind of content they want to see that aligns with that, and where they typically go to find it.

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7 Reasons Why Online Reviews are Essential for Your Brand

Reasons Why Online Reviews are Essential for Your Brand

Building a brand is an important part of growing your company and achieving success. Your brand is how the public will see and understand your company. A strong brand that people can trust and think positively of is incredibly important.

One often underrated aspect of maintaining a positive brand reputation comes down to online reviews. But why are these online reviews so important to your business and brand. Well, that is exactly what this article is going to take a look at. Read on to learn about 7 different reasons why online reviews are essential for your brand.

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How Machine Learning and AI Will Change SEO?

How Machine Learning and AI Will Change SEO?

It’s no secret that many people are afraid that AI and machine learning technologies will take over many jobs soon. Does the same threat apply to digital marketers and SEO specialists?

On the one hand, various SEO tools incorporate machine learning and AI-based technologies allowing marketers an easier time to analyze various metrics and implement SEO optimizations. On the other hand, there’s also the looming threat that these AI technologies might replace human SEO specialists in the future. 

At the moment, however, these AI-based solutions are not yet at the level to replace SEO specialists and aren’t so effective in performing technical tasks. Here, we will discuss our predictions on how machine learning and AI can change SEO strategy in 2020 and onwards

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