Technology has significantly impacted the way we work, boosting productivity in many ways. From improving how we communicate to increasing connectivity of staff and allowing you to track and analyze performance, there are several technological solutions that can increase the efficiency of your workforce. Let’s look at how technology has advanced workflow and productivity in the office environment over the years. … [Read more...]
AI in Content Strategy and Marketing
Machine learning algorithms, artificial intelligence programs, and other self-learning innovations have taken root in our society. And while content marketers, advertisement agencies, and content creators have nothing to fear from AI, they still pose to change we perceive marketing. Studies have shown that AI equipped with big data can make astonishing claims and decisions that would take humans days to come up with. Implementing AI into content strategies in order to maximize reach and … [Read more...]
How Chatbots and AI Impact Customer Educat …
Have you ever experienced this situation? You have to contact customer service of a company you’re using, so you go to their website and click on the little pop-up window asking if you need to speak with someone about the company’s services. For some time, you may think that there is a real person answering your questions but in reality, the first questions are answered by a chatbot (depending on the nature of the query, a chatbot can answer most questions). Many industries benefitted from … [Read more...]
How to Get a Good Score on Google PageSpee …
PageSpeed Insights is a renowned website performance tool launched by Google to help website owners easily identify ways to enhance their website performance by following the given recommendations. Google PageSpeed Insights tool provides a score of 0-100 on the basis, how good your site is performing on a set of certain metrics for both desktop and mobile users. Although it is possible to score 100 out of 100 in Google PageSpeed Insight yet we would advise you should not obsess over the … [Read more...]
Are There SEO Benefits For Guest Bloggers?
In the digital marketing scene, SEO plays a significant role when it comes to driving up your website ranking. With the right mix of SEO strategies, it’s easy to enjoy top spots on search engines. Whether you are using link building, backlinking or guest posting, SEO has to be a major element if you expect great results. Over time, SEO has always been a boon for marketers with a knack for guest posting. It has been a reliable SEO technique, ever since the advent of digital … [Read more...]