Social Media

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AI & Social Media – How Ads are Getting Smarter & Why Businesses Should as Well

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AI & Social Media How Ads are Getting Smarter and Why Businesses Should

Did you know that people love following the brands they appreciate on social media? 

Platforms like Facebook, Instagram, Twitter, and others manage to create an authentic interaction between customers and businesses. People love to get to know the team working behind their favorite products or services. On the other hand, businesses have a fantastic environment that encourages open communication and connection. 

But businesses also know that social media platforms gather important data from their users. In addition, due to the fast development of tools based on smart technologies such as artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) businesses now have a new way of doing digital marketing. This way also calls for different marketing specializations, that include the technical aspect (which we’ll discuss later in the article).

It may sound new, but AI (which includes ML and NLP) is not exactly a new technology. In fact, most of us use it on a daily basis in devices like smartphones, smart speakers, tablets, GPS navigators, and more. In short, our modern devices use AI algorithms to observe, learn, and understand human behavior. 

The best example of AI-powered software comes from our favorite voice assistants (Siri, Alexa, or Google Now). These tools can understand natural language (for the most part), recognize voices, and provide reliable answers to our queries. They do this by storing and analyzing the data and applying the results to improve themselves. 

In addition, big platforms like Amazon, Google, Netflix, and others use AI to provide their users with a highly-customized experience (personalized product recommendations). We also see AI-algorithms working hard to correct our writing (in tools like Grammarly) or even send automatic emails (like Gmail).  

Read moreAI & Social Media – How Ads are Getting Smarter & Why Businesses Should as Well

Instagram and Its Powerful Impact on the Fashion Industry Across the Globe

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Instagram and Its Powerful Impact on the Fashion Industry Across the Globe

Instagram! A very common word for everyone these days, especially the younger generation. Everyone knows about Instagram and every second person uses it. Though it does not need any explanation, it is an exponentially growing social media platform these days. We will take a sneak peak below on how Instagram impacted largely in the Fashion industry.

It is getting famous rapidly. Instagram is one of the most used social media apps. It can be used on mobile phones, laptops, and PCs. Instagram is a photo-sharing and video-sharing application.

It was developed in 2010 and is now owned by Facebook. It was first launched in iOS and then got its release on the Android operating system in 2012. Gradually, it was released on different systems including Fire OS and Windows 10. It provides a wide range of filters and ideas to beautify your pictures and videos. 

Users also have the opportunity to like and share someone else’s photos. Also, you can follow your favorite people on Instagram to be updated on their activities. It was first released according to the size of iPhones and was restricted to it. But, in 2015, the restrictions were removed so that the application can work better in all other operating systems as well.

It has always tried to improve its performance with the introduction of different features and updates. From filters to bug fixing, everything keeps on improving on Instagram on a regular basis. It connects you to the world. You can also chat and talk to someone through Instagram. It is very easy to use. People can also use Instagram to promote their businesses.

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Your Guide to Writing Brand Content for Social Media

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Your Guide to Writing Brand Content for Social Media

Every brand wants the same thing – to be found, to be recognized, to gain interest from potential customers, and to turn those potential customers into purchasers and even ambassadors for their brand.

And in 2020, where is this best accomplished? On social media, of course. Why? Because billions of people are on social media every day. Of course, they are there to socialize with friends and family.

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How to Manage Social Media for Business in Just 18 Minutes

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How to Manage Social Media for Business in Just 18 Minutes

It’s 2020, so if you don’t have a social media account, do you even exist? 

It’s an industry standard for businesses and brands to have some sort of social media presence. However, one of the common problems most businesses face is managing their social channels successfully. 

Social media is a great way for small businesses to connect with their customers and even find potential customers. If handled properly, it can easily increase sales, which is why businesses should start focusing on managing their social media better.

If you’re pressed for time and can’t hire an agency to take care of your accounts, then this article will show you how you can successfully manage your social media channels in just 18 minutes. 

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4 Social Media Campaign Mistakes You Should Be Aware Of

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Social Media Campaign Mistakes You Should Be Aware Of

There are over four billion social media users from all over the world. That means nearly one-third of the world’s population uses at least one social media platform daily. Whether you want to spread brand awareness, or you want to generate quality leads for your business, social media is the one-stop platform for you. 

But, success on social media networks is not guaranteed. 

You should steer clear of loopholes or common pitfalls to ensure the success of your social media campaigns. I have rounded up the most common mistakes social media marketers make. Keep these in mind to make sure your social media campaigns are better and 100% successful.

Read more4 Social Media Campaign Mistakes You Should Be Aware Of