Did you know that people love following the brands they appreciate on social media?
Platforms like Facebook, Instagram, Twitter, and others manage to create an authentic interaction between customers and businesses. People love to get to know the team working behind their favorite products or services. On the other hand, businesses have a fantastic environment that encourages open communication and connection.
But businesses also know that social media platforms gather important data from their users. In addition, due to the fast development of tools based on smart technologies such as artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) businesses now have a new way of doing digital marketing. This way also calls for different marketing specializations, that include the technical aspect (which we’ll discuss later in the article).
It may sound new, but AI (which includes ML and NLP) is not exactly a new technology. In fact, most of us use it on a daily basis in devices like smartphones, smart speakers, tablets, GPS navigators, and more. In short, our modern devices use AI algorithms to observe, learn, and understand human behavior.
The best example of AI-powered software comes from our favorite voice assistants (Siri, Alexa, or Google Now). These tools can understand natural language (for the most part), recognize voices, and provide reliable answers to our queries. They do this by storing and analyzing the data and applying the results to improve themselves.
In addition, big platforms like Amazon, Google, Netflix, and others use AI to provide their users with a highly-customized experience (personalized product recommendations). We also see AI-algorithms working hard to correct our writing (in tools like Grammarly) or even send automatic emails (like Gmail).