Every marketer has the same goal in mind and that is to maximize brand awareness using the minimum amount of investments. But only the most proficient marketing professionals are able to reach the objective because they follow and create trends in this field. The Facebook live video has recently become one of the groundbreaking marketing tactics. A research proved that almost 80% of users are already watching Facebook live videos. At the same time, most of them prefer watching brand-related … [Read more...]
Using Social Media for Customer Feedback
Modern businesses strive towards becoming the most appealing to their target audience. The more your customers like your brand, the more engaged and willing to make a purchase they'll be. That's why so many businesses build their presence on social media and are actively communicating with their target audience, in order to gain feedback and gather valuable information from them. The main reason is that social media platforms offer a way to engage a large number of people at once, as well as … [Read more...]
Social Media Marketing Tips & Tricks for 2018
Social media is one of the most powerful and influential marketing tools that never stops improving itself and increasing its audience. If you are willing to reach your business goals, target new customers and boost your brand awareness, your marketing strategy has to follow social media updates and improvements. New techniques and trends will help you stay competitive, catch the attention of the consumers, and attract more traffic to your website in 2018. As innovative digital … [Read more...]
How to Engage Students using Social Media
The proliferation of smartphones in the classroom and the stats on social media usage by college students showcase the overwhelming influence of social media on students’ communication habits and their inclination to the network. Data from the Harvard Institute of Politics indicates that 87% of students use Facebook, 47% Twitter, 37% Pinterest, while 34% make use of Snapchat. As students now turn to social media to as well as to air their ideas, we look at how manufacturers and businesses who … [Read more...]
Engagement: 7 Ways to Grow Your Brand!
One of the biggest problems of brands today is meeting consumer expectations and the worst: in real time. Consumers are always connected and demanding quick and easy solutions and believe it, it is truly what it's like. But in that of wanting to meet expectations, many brands end up wasting time and money. Engaging with your consumers is not easy to achieve, and to help you identify the steps that need to be followed, and more sensitive points based on them, here are 7 (step-by-step) ways to … [Read more...]