Technology has significantly impacted the way we work, boosting productivity in many ways. From improving how we communicate to increasing connectivity of staff and allowing you to track and analyze performance, there are several technological solutions that can increase the efficiency of your workforce. Let’s look at how technology has advanced workflow and productivity in the office environment over the years. … [Read more...]
Tips to Devise a Solid Content Marketing S …
Content marketing has only now started to gain a whole lot of attention. However, unknown to many, it has been in the industry for quite a long time. While the basic idea behind content marketing (storytelling) remains unchanged, the marketing channels have changed considerably over the years. This, in turn, has created the necessity for businesses to seize the opportunity and invest time, money, and resources in content marketing. If you think of doing so too, here are some useful hints … [Read more...]
Will Building a Sales Funnel Double Your P …
According to a Demand Gen Report, 95% of buyers choose to go with a vendor who provided them with the content to move through each phase of the buying process. A vendor will only be able to produce the right content at the right time when she is using a sales funnel to push the prospects through the buying stages. What are the sales funnel? Sales funnels are based on the classic marketing hierarchy of – Awareness, Interest, Decision, and Action, popularly called the AIDA. HubSpot has been … [Read more...]
How to Start a Small Business with Almost …
Starting a business is an exciting opportunity. You may have an idea of launching and growing your own enterprise. With great fascinating ideas and the willingness to take risks, nothing should hold you back. Having confidence and a clear vision of how you are going to execute is all you need. However, there is one big challenge stopping small entrepreneurs from accomplishing their dreams. Lack of enough capital should not be a hindrance from pursuing your dreams. Some people have gone to the … [Read more...]
The 5 Most Effective Ways to Market Your B …
Some newcomers in business do not know about ways to promote their companies. These methods have to be really cheap, as budgets for a thorough advertising campaign are absent among the majority of amateurs. That’s why we have gathered these five simple, not expensive but very effective ways how to promote business online. … [Read more...]