Interaction, creativity, and empathy are just some of the human abilities that makes us uniquely different. It is clear that when it comes to accurate tasks, navigation, and data search, human work is outperformed by AI systems. Still, every side of this process has a limited range of performance and in terms of customer service, the best solution is to create a symbiotic relationship between AI systems and employers work. Accordingly, to a recent Forrester study, this “win-win” process of … [Read more...]
Impact of IoT in Transforming the B2B Business Models
The Internet of Things is penetrating the businesses in almost every sector and we cannot deny from its wide existence. It can be seen as a wearable technology to track our fitness goals, thermostats with real-time data to reduce the energy usage and even finding the lost keys or misplaced phone with the wireless technology. Especially in the B2B marketing, wading into the IoT services is mandatory to get a clear view of the customers along with checking the way how they are using the … [Read more...]
7 Effective Mobile Design Practices To Boost Customer’s Interaction With Brands
Quality customer interaction with your brand is the most important thing for your business. It brings the customer closer. When we talk about delighting customer, it may sound like the inbound marketing methodologies. Designing may not be a part of inbound marketing, but it has a significant role in enhancing it. Today, most of the users prefer using mobile for browsing the internet (The stats show over 50% of people now use mobile devices for search queries). What do we learn from it? The … [Read more...]
You Can’t Avoid Failure in Business as an Entrepreneur, but You Can Do This For Sure!
“Confidence gets you success, while overconfidence kills.” You should etch this quote in your heart, and walk along the path of Entrepreneurship. In a game of wrestling, the moves constantly change depending on whether the opponent is an attacker or a defender. If you have entered the arena with a plan of action and a strategy, and you see it failing, you will need to rethink your strategy and plan immediately, in order to ensure your win. But, if you want to prove that you can win with … [Read more...]
8 Ways to Promote Your Tech Startup
A surprisingly large number of people believe that tech giants such as Microsoft or Instagram came out of the garage and conquered the world with the sheer power of their genius. While this sounds romantic and encouraging for beginner-level startups, serious entrepreneurs know that it takes much more than a good idea to get the business going. A great product is only the first step in this process. The second step is to conduct a marketing strategy and convince people that your products or … [Read more...]