Tracking the right metrics is key to any successful digital marketing campaign. By tracking the correct data, you can determine successes, as well as points of improvement.
If you really want to improve, you need to know which metrics are most valuable. We’ve rounded up the most important data points to track, and they’re listed below.
Read moreYou’re Not Aware of These Digital Marketing Metrics [infographic]
The web is slowly becoming overcrowded with different companies, products, and services, that it’s getting harder for businesses to stand out and talk to the audiences they want to reach. Technology, the internet, and social media have revolutionized the way consumers shop, so much so that having a digital presence is essential to any brand out there. These changes have led marketing and sales teams to become more creative and strategic in positioning and selling their products.
Read moreModern Market’s Guide to Remodeling Sales Processes
As technology becomes more and more integrated into every industry, consumers are coming to expect easier access to customer service.
While many people are comfortable using a self-service portal, speaking with a chatbot or interacting with virtual assistant technology, it’s important to keep a human element involved as well. For instance, while 59% of consumers would prefer customer service methods that don’t involve talking, 40% would prefer to speak over the phone if the issue is more complicated (such as a payment dispute).
The world of technology can be a scary place. While we once thought of technology as innovation, progress, and efficiency, we now have to also look at it as a potential breach of our security. More specifically the internet is the issue, but with new devices being invented every year, it means that there is more potential for criminal intervention. It is important now to stay vigilant and stay protected, this is where an Endpoint Protection Platform (EPP) comes in.
Read moreThe Importance of Endpoint Protection Platforms for Businesses [Infographic]
You don’t need anyone to point out that the Internet has become increasingly popular over the last decade. We have seen the fascinating evolution of smartphones and other devices that enable quick and easy Internet access and this has been a key enabler in increased Internet usage.