Take a look over the blogs you have written. How many of them feature numbers and statistics? Probably not many, right?
Not including data is a common mistake that bloggers make. Unless your post is completely subjective and opinion-based, the use of data is vital. It doesn’t just add objectivity to a post but has numerous other benefits.
Read moreWhy You Should Consider Using More Statistics and Data in Your Blog
When designing a website, there is a lot that needs to be considered. From the layout to the graphics used, every element comes together to create the right user experience and overall image of your brand.
One element that needs a lot of consideration is the colors you use. Most site builders will give you the ability to choose from a huge assortment of templates, with varying color schemes. How do you select the right one for your business and target consumer base? Below, we are going to take a look at various colors in further detail to give you a better understanding of their impact in terms of web design.
Tracking the right metrics is key to any successful digital marketing campaign. By tracking the correct data, you can determine successes, as well as points of improvement.
If you really want to improve, you need to know which metrics are most valuable. We’ve rounded up the most important data points to track, and they’re listed below.
Read moreYou’re Not Aware of These Digital Marketing Metrics [infographic]
The web is slowly becoming overcrowded with different companies, products, and services, that it’s getting harder for businesses to stand out and talk to the audiences they want to reach. Technology, the internet, and social media have revolutionized the way consumers shop, so much so that having a digital presence is essential to any brand out there. These changes have led marketing and sales teams to become more creative and strategic in positioning and selling their products.
Read moreModern Market’s Guide to Remodeling Sales Processes
As technology becomes more and more integrated into every industry, consumers are coming to expect easier access to customer service.
While many people are comfortable using a self-service portal, speaking with a chatbot or interacting with virtual assistant technology, it’s important to keep a human element involved as well. For instance, while 59% of consumers would prefer customer service methods that don’t involve talking, 40% would prefer to speak over the phone if the issue is more complicated (such as a payment dispute).