When you’re looking to build or grow a company, it’s incredibly important to create a digital presence that is reflective of your brand. But simply putting together a website and making a few posts on Twitter is hardly doing your company any favors. In order to achieve worthy business goals like growth and increased awareness, you need to focus on increasing the quality of your digital assets. [Read more…]
Since the inception of social media, Twitter has taken the reigns as a powerful and popular platform. As a major communicator used by millions around the world, implementing this fast-paced tool is an important move for any business in order to reach wide and unique audiences. Still not convinced? According to Brandwatch, 80 percent of Twitter users have mentioned brands in their tweets and 54 percent of users have taken action after seeing a brand mentioned in a tweet. With roughly 500 million tweets sent each day, that’s a lot of opportunity for your brand to be talked about.
Like any promotional tool, having a Twitter account takes time and effort in order to do it effectively. Why not take full advantage of the platform? Check out these first basic steps to ensure you use Twitter in the best way possible and reap the benefits. [Read more…]
Digital marketing – It is a combination of Content, SEO, Email, Social Media and Mobile.
Yoda London have put together stats ranging from, content marketing stats to international social media. If you are related to Digital Marketing, you will find this infographic really helpful.
These numbers and stats would make sense of the importance of the Digital Marketing elements. [Read more…]
It is never easy to get a small business up and running. From finding funding and new employees to getting the licenses needed to operate, small business owners have to think of everything in order to be successful. Social media is no exception. Today’s consumers are more active on social networks than ever before and this trend shows no sign of slowing. As your small business begins to develop its social media marketing strategy, you want to know who your target audience is, where you can best reach them on social media. Then, you reach one of the most difficult obstacles: content. What type of content should we be sharing and how should we share it. Focus on these three things and starting up your small business’s social media presence will hit the ground running.
In advertising, word of mouth is king.
For years, companies relied on word of mouth to create a strong and loyal customer base for their brand. Before the Internet and social media, “word of mouth” was a more literal term, referring to the recommendations of friends and family to drive consumers through the front door. Now it’s a marketing phrase that’s gone digital. Consumer review sites and social networks drive advertising power than can’t be bought because it comes from the source—honest reviewers. [Read more…]