When Link Building started trending, SEO experts were more focused on quantity than quality back in the day. According to a survey taken in 2020, more than 800 professional SEOs, nearly 40 percent of respondents said they spent over $1000 per month on link building. However, the ROI for most of them ended on rocks because of the quality and strategies they went for.
Presently, link building is an entirely different ball game. But to use it to its true potential, you must start with a basic understanding of link-building strategies and how it works.
So, chop-chop, let’s start with an introduction to link building.
Table of Contents
Introduction to Link Building in this Year
Link building is one of the most commonly used SEO techniques to get other websites to link back to their own.
If you have an e-commerce site selling swimming gear, you should prepare content regarding swimming safety precautions. So, other websites that discuss safety issues may link to your blog post so users can find more information on the topic.
The Power Link Building Holds Over SEO Market
Link building is a critical search engine optimization (SEO) technique. It’s a metric that search engines use to determine rankings, meaning who gets the first-page search result.
In fact, according to a recent ranking analysis, pages in the top spot in the Google SERPs have an average of 3.8 times more backlinks than the pages in spots 2-10.
When deciding how to rank your website, Google, Bing, Yahoo, and other search engines look at how many links lead to your site (and the quality of those links).
The more high-quality, trustworthy, and authoritative sites linking to you, the higher your blog posts and sales pages will appear on search result pages.
Beyond that, links to your website help users find your site and increase traffic and trust. After all, users are more likely to trust you if other sites think you know what you are talking about.
Now, let’s move towards some of the market’s leading content development strategies for link building that every marketer needs.
13 Strategies to Develop High-Quality Content for Link Building
Here enlisted are some of the leading content development strategies that will help you boost results for link building. Just follow them through and see for yourself.
When it comes to link building, guest posts can be one of the most effective tools. Contrary to a regular post on your blog, a guest post is usually written and posted on another blogger’s site. You can write guest posts for other significant blogs that feature experts from your niche.
Another effective method of link building is infographics. An infographic falls under the category of content marketing and is an effective way to drive traffic to your website. You can continually drive organic traffic to your blog with infographics and earn quality links without even asking for them.
Social Media Activity
The role that social media can play in SEO and, therefore, link building cannot be overstated, as it contributes to the engagement of your content. Using social media activity can help your link-building efforts. Increase your social media engagement by actively sharing new posts, images, and updates to help with your link building.
Resource Links from Credible Websites
You should seek out credible websites for your resource links. Resourcing links from credible websites involves building backlinks from websites that have curated lists of links to external websites. When someone uses your link on their resource page, your link will enhance that page.
Leverage Broken Link Strategy
In addition, if you don’t have the time or energy to create content for your blog, you can also use broken links to help you out. There is always the option of using broken links in such situations. You find blogs with dead links and links to similar content on your own site to replace the dead link.
You are wondering why your competitors rank better than you? You can get there too by spying on some of their strategies, you can also see what keywords they’re using to help them get ranked and which strategies they’re using to get high-quality links. Many tools are available for performing a proper competitor analysis.
Link Building Roundups
An interactive link roundup is a curated collection of other people’s content about a particular topic. Link roundups are a helpful way to build links as well as a network. In order to obtain links from a link roundup, you need to put in a lot of effort.
Establish Content Pillars
You have to put some quality into your content if you want your content to get the traction it deserves. Content pillars typically take the form of tutorial-style articles. The best way to improve your page’s ranking is to spend more time creating pillar content.
Reclaim Links Via Social Mentions
Link reclamation is essential to a successful SEO campaign, and social mentions can make link reclamation much easier. A link reclamation strategy involves finding a mention of your brand online and asking for the honor to be converted into a link.
Finally, editorial links are probably the most beneficial link-building strategy. If done correctly, it requires a lot of effort. To gain editorial links, you should write high-quality content that converts and start blogging with a plan.
Unique, specific blog posts
Apart from the above-mentioned link-building strategies that have the most profound impact is using unique and keyword-targeted blog posts are used. While targeting high-volume keywords is an integral part of SEO campaigns, we’ve also found that taking on a broad range of topics can help garner shares on social media and links on other websites while showing our personality.
“Blog posts focused on very specific topics have been most successful in generating links. Often blogs are written to reach too broad of an audience. A niche blog post can provide information to a smaller group of people on a topic that’s not often covered. This allows your content to live in a more niche world of content without vast competition.”Jordan Lassiter
Evergreen blog posts
One of the best content development strategies you can opt for is to use evergreen blog posts. These are fantastic tools because you can continually update them, expand upon them, or repurpose them for additional value later.
Another content type trending and booming these days is the encyclopedia-style blog post. These blog posts present valuable factual information to a brand’s competitors and prospective clients.
An example is an encyclopedia post, which got the client 24 backlinks from 19 unique referring domains. This content is successful because it’s beneficial and contains information people are always looking for. So even though it’s more like a Wikipedia article than a blog post, it works well.
In conclusion, every strategy mentioned above holds quite an impact on anyone’s link-building results. One of the most important things to consider is consistently creating content that adds value to your niche and audience. Additionally, the content must add value to the sites you seek to backlinks from. So, if you are still conflicted with content development for link building, it is high time to seek guidance from an SEO expert or SEO agency.