Your brand identity is your main connection with your customer base. It represents who you are as a business, what values you uphold, and what your mission is. Getting and keeping people aware of your brand is a task that needs to be approached with care. You might be looking for a way to reach a wider customer base, get lost leads back, grow your business, or boost customer loyalty. All that can be done via growing your brand awareness. In this article, we are going to discuss some of the ways that you can grow your brand awareness easily.
Come up with a unique personality
Your brand is a representation of all your traits, values, passions, strengths, and goals. In order to truly make people aware of your brand, you need to create and maintain a unique and powerful brand identity. You need to be creative and witty, and if are feeling adventurous, you can also be a little bit out there with your ideas. Build a campaign around your identity that leaves a strong impression on your customers. When you come to the stage that your fans remember your brand, it means that they have built a personal relationship with it. These are the people that are going to share your content and boost your sales.
Be a sponsor of something
A great way to reach a primed audience and boost your brand awareness is to sponsor an event or a product. This is the perfect solution for getting some quality face-to-face time with people and getting personal with them. However, you need to carefully choose what you are going to sponsor. It needs to be relevant to your message and target market. If you don’t make the right choice, the worst case scenario could be a total PR disaster. There is a number of online services that can help you match with the right sponsorship opportunities.
Focus on the right social media networks
While it is true that you need to be present on all the major social networks, it is essential that you focus on the ones that your brand and business can benefit from the most. Focusing your efforts on a few essential networks is better than spreading yourself thin.
If you are running a B2B company, you might do best on Twitter. If, on the other hand, you are mostly focused on photography, you should concentrate on Pinterest and Instagram. Furthermore, if you are a small business in a creative industry, Instagram is a great place for you to show off. It is all about knowing where your main audience is. You can make use of analytics to learn what you need to know about your referral traffic.
Organize a live or video event
Holding events is a great way for every business out there to grow brand awareness. It’s the perfect way to gain the attention of your customers and prospects. You could organize a social gathering such as a summer party, or an organized business event that is all about promoting a new product or service. Running a workshop is also a great idea if you want to educate people on what you are good at. While a live event is a great opportunity to get personal with your clients, Merge ICT Group suggests holding a webinar as a good alternative.
Fire up a PR campaign
Press coverage is extremely beneficial because it is essentially free advertising. An editorial has the authority and credibility in the field, and can easily convince more people to look you up and find out what you have to offer. Your task is to find a good and relevant angle to present yourself. It all depends on whether you are focusing on TV, radio, print, national or local media. Think about what you have to present. It could be a story about how you started your business or a presentation of a one-of-a-kind product that you have just launched.
Make use of remarketing
Remarketing consists of showing ads to people that have visited your website but haven’t converted. Remarketing ads will appear to them all over the web – on the blogs they visit or websites where they shop. One of the greatest benefits of this strategy is the fact that it creates the impression that your brand is truly big. This boosts your brand awareness and makes sure that you get more conversions.
In order to boost your brand awareness, you need to be creative and know how, where, and when you need to get in touch with your audience. Make use of these 6 strategies in order to truly connect with your clients and prospects.