There’s an assumption that to have an effective website and a well ran digital marketing campaign, you will need to spend a small fortune on your website. This, however, is not the case, as there are many low cost and even free tools to optimize your website, most of which are remarkably simple to implement and aren’t too time-consuming either.
Any content marketing manager can master the following tips and really optimize their website to drive traffic and boost conversion leads.
1. Don’t Forget Keyword Density
While people used to focus on keyword stuffing, that no longer works as an efficient means of boosting their SEO, that no longer works and search engine crawlers now look out for stuffing.
Websites that use keyword stuffing are now regarded as spam and demoted in search engines. Instead, you should keep a steady keyword balance of 1-3% keywords in order to really maximize your SEO – this is really easy to implement and monitor but can produce effective results.
2. Focus on Your Format
While it’s tempting to use templates for your layout, you should really consider that online readers look for and enjoy. Lists, bullet points, and infographics are all popular, as are sub headings and short paragraphs.
This style is entirely free to use, and you can start adapting your writing style today in order to see your site gain and retain more readers.
3. Outsource Your Content Writing and Editing
While many businesses are familiar with the idea of outsourcing their manufacturing, accounting, or even brand consultancy, they are often a lot less familiar with outsourcing aspects of their digital marketing campaigns.
However, this could be a costly mistake, as asking your digital or content marketer to spend their time writing blog posts rather than study analytics, improve engagement or design calls to action and email campaigns could be a waste of time that costs your business a lot in terms of customers and conversions every year.
You should be using your content marketers main skillset, rather than asking them to spend their days writing and editing, especially when you can find qualified writers and editors easily online on the following websites.
With Upwork and Freelancer, you post an ad and then interview candidates as you would for a traditional job post – you can then build a working relationship with your writer, and use the same person or team of persons for every post.
Alternatively, you can use a fast and efficient service, such as those offered by Elite Assignment Help or Big Assignments where you simply select the services you’re looking for and they are then allocated to a professional writer or editor.
Any of the writing and editing tools described above are a reliable way to get the time-consuming task of writing off your hands, while still retaining amazing quality, frequent, and original posts.
4. Make Your Pages Visually Pleasing
While the format of your content is important, the backdrop is too. Using an attractive color scheme and being sure to include banners and graphics is really important for SEO, as your content is more likely to be shared, and crawlers appreciate having images and meta data for those too.
Plus, by posting images of GIFs on social media, you are statistically more likely to get better engagement, and the more people share and visit your site, the better for SEO.
There are some awesome free tools available for creating graphics, even if you’re not an artist or a professional graphic designer.
5. Be Sure to Include Links
Links, to external sites or other pages of your own website, are essential to providing search engine crawlers with what they need to promote your site. First, having links to external sites shows that you are not spam.
Second, having any links at all makes your articles appear researched and authoritative, which means the information therein is more like to be accurate, and so search engines are happy to promote the content.
And third, by including links to other pages on your own site, your customers are more likely to spend more time on your business pages and read more of what you have, all of which boosts your conversion leads and decreases your bounce rate, which is awesome for SEO.
6. Learn Analytics
It’s essential to understand basic analytics to optimize SEO, as it’s the best way to assess what is successful and when and where you should post. This is the most efficient way of boosting your business from all angles.
The tips described above help every digital and content marketer to become a leader in their field and then surpass their competitors by having the best online presence and profile.
There’s no doubt that this is a constantly changing field, however, the above tools are reliable to keep you abreast of SEO for the foreseeable future.