content

Building a SaaS Startup in 2022: All You Need to Know

Building A Saas Startup All You Need To Know

The SaaS industry is expanding at a rapid pace. Gartner expects end-user spending on public cloud services to grow 21.7% in 2022, reaching a whopping $482 global spend.

And further data shows that the number of SaaS customers is on the rise too. In fact, more than one-third of businesses have already shifted to cloud-based systems for their needs.

But here’s the thing. Building a SaaS startup in 2022 seems like an idea guaranteed to come through. However, many entrepreneurs cannot understand that a significant number (over 70%) of all SaaS startups fail within the first three years of being founded.

With this in mind, it’s essential that when considering building a SaaS startup, you know what to do. This article will guide you through the process, telling you everything you need to know to ensure that your vision turns into a success story.

Let’s get into it.

Read more

How to Write High-Quality Content for Link Building

Write High Quality Content For Link Building

When Link Building started trending, SEO experts were more focused on quantity than quality back in the day. According to a survey taken in 2020, more than 800 professional SEOs, nearly 40 percent of respondents said they spent over $1000 per month on link building. However, the ROI for most of them ended on rocks because of the quality and strategies they went for.

Presently, link building is an entirely different ball game. But to use it to its true potential, you must start with a basic understanding of link-building strategies and how it works.

So, chop-chop, let’s start with an introduction to link building.

Read more

Content Marketing Strategy Tips for This Year

Content Marketing Strategy Tips For This Year

Content marketing evolves with every passing year so the strategy you used in the last year, will need to be adapted to the trends of this year. And you better start as soon as possible because, in the competitive world of today, the ones who get onto the latest trends early are the winners.

Read more

Growth Hacking 101: 8 Ways To Get More Visitors To Your Website

Ways To Get More Visitors To Your Website

More traffic on your website means more opportunities to generate leads and make sales. There are several ways to do it. Let’s go over them.

Getting someone to visit your website requires 3 things:

  • Providing value
  • Standing out
  • Reaching the right people

Providing value means understanding what your audience wants to find out more about, and producing interesting and relevant content on the subject.

Standing out means finding new and creative ways to reach our audience, and making your messaging compelling enough that it makes people click.

Reaching the right people starts with understanding who those people are. Do your research and create an ideal client profile that tells you demographic information, typical challenges, and goals. Then understand what kind of content they want to see that aligns with that, and where they typically go to find it.

Read more

5 Key Analytics for an Optimized User-centric Content Marketing Strategy

Key Analytics for an Optimized User centric Content Marketing Strategy

Anyone can create content. But it takes effort, sweat, and mastery to produce content that engages people. If you are a startup, ask yourself, is your audience consuming your content in a way that will force them to buy your product? 

If the content is not enticing the users, your efforts will go in vain. 

You might assume that bounce rate, several users on your website, sessions per visit will help you analyze the user intent, but before that, you must create content that can engage users and keep them on the website. 

Let us look at some of the user-centric content strategies by which you can persuade your users to stick to your website. 

Read more