Content Marketing: A Shift to Demand Generation from Leads Generation

Demand Vs Lead Generation: How Content Marketing Is Creating The Shift

While lead generation has been every marketer’s priority, things are changing thanks to the groundbreaking advancements in the front of content marketing. The king of marketing, i.e. content, is now generating demand beyond the obvious leads by foraying into unknown territories. The motive of creating content has always been revenue generation, directly or indirectly. But what marketers have realized is that the path to lead the customers down the conversion funnels unavoidably results in leads bouncing off the pipe.

So the question that remains is – what causes prospective leads to quitting the journey in the penultimate stage before reaching the point of conversion?

An evident reason has to be the limited focus on long term goals. Most marketers prefer to align their efforts with lead generation over the retention of long term prospects. What marketers need to understand is that leads are not just chances that can generate sales. To repeat sales, one needs to build customer loyalty and retain clients for an extended period. But how do you do that?

Read moreContent Marketing: A Shift to Demand Generation from Leads Generation

Localizing Your Social Media Content for a Multilingual Audience

Last Updated on

A multilingual social media content strategy isn’t really as straightforward as using Google Translate. It takes a different and specialized approach, namely through translation and content localization. As you know, social media is a unique content platform that offers a personalized experience for its users. 

Thus, social media is a great way for content creators to create and maintain meaningful connections with their audience. But to connect with a multilingual audience is what proper translations and localized content are.

Read moreLocalizing Your Social Media Content for a Multilingual Audience

Four Top Tips for Content Creators

Top Tips for Content Creators

Last Updated on Being a content creator is a pretty fun job; anyone working in this role is basically someone who contributes to media, either in print or digitally, and could find themselves writing anything from blog posts and emails to newsletters, brochures, eBooks and social media posts. It is a pretty competitive market, though, so if this is an industry you’re looking to get into, then read on – we’ve got four top tips to help you on your way.

Read moreFour Top Tips for Content Creators

5 Ways to Leverage Content Marketing for Better Lead Generation

How To Use Content Marketing To Improve Lead Generation

Last Updated on There’s a huge difference between attracting visitors to your page and generating leads – which people seem to overlook in most cases. You can attract thousands of visitors every month with a variety of SEO hacks and ranking higher in the search engine results page (SERP). But if you are failing to generate new leads every month, traffic is not going to add any value to your business.

In a recent report, WebDAM has revealed that blogging consistently allows B2B marketers to generate 67% more leads than those who do not. Moreover, high-value content has always been in demand. And if you are able to meet the needs of the users through your content marketing efforts, they are more likely to trust you as a brand, resulting in generating more leads.

However, lead generation does not happen overnight. You do need a strong marketing plan to turn things in your favor. But most importantly, you need to learn the content marketing tricks that can help you earn the trust of the visitors. Here, we are going to discuss 5 ways you can use content marketing to generate more number of leads for your business.

Read more5 Ways to Leverage Content Marketing for Better Lead Generation

3 Content Marketing Strategies Designed to Boost Sales

3 Content Marketing Strategies Designed to Boost Sales

Last Updated on As an online business owner, you’ve likely realized that the traditional means of marketing your business have long gone out of style.

If all you do is promote your business through magazine or newspapers ads, chances are, you are not reaching your maximum potential when it comes to generating revenue.

Because the fact of the matter is, nowadays, consumers demand that you not only sell them an amazing product or provide exceptional service, but that you also routinely give them valuable content.

This is where content marketing comes into the picture.

If you are looking to take your business to the next level and want to generate more revenue, check out these easy content marketing strategies designed to get you high-quality leads and secure more sales.

Read more3 Content Marketing Strategies Designed to Boost Sales