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Growth Hacking 101: 8 Ways To Get More Visitors To Your Website

October 28, 2020 by Editorial Staff

More traffic on your website means more opportunities to generate leads and make sales. There are several ways to do it. Let’s go over them.

Getting someone to visit your website requires 3 things:

Providing value
Standing out
Reaching the right people

Providing value means understanding what your audience wants to find out more about, and producing interesting and relevant content on the subject.

Standing out means finding new and creative ways to reach our audience, and making your messaging compelling enough that it makes people click.

Reaching the right people starts with understanding who those people are. Do your research and create an ideal client profile that tells you demographic information, typical challenges, and goals. Then understand what kind of content they want to see that aligns with that, and where they typically go to find it.

5 Key Analytics for an Optimized User-centric Content Marketing Strategy

July 3, 2020 by Editorial Staff

Anyone can create content. But it takes effort, sweat, and mastery to produce content that engages people. If you are a startup, ask yourself, is your audience consuming your content in a way that will force them to buy your product?

If the content is not enticing the users, your efforts will go in vain.

You might assume that bounce rate, several users on your website, sessions per visit will help you analyze the user intent, but before that, you must create content that can engage users and keep them on the website.

Let us look at some of the strategies by which you can persuade your users to stick to your website.

4 Ways B2B Businesses Can Improve Their Content Marketing Strategy

July 1, 2020 by Editorial Staff

B2B content marketing best practices often become obsolete fast. If your current strategies don’t deliver the expected outcomes, read on to discover four specific ways to make progress.

If you lay good foundations for content marketing, you’ll be more likely to succeed. In this article, we will explore what you can do.

Let’s dive into it.

10 Things Every Content Marketing Expert Should Know

May 19, 2020 by Editorial Staff

The main reason why content marketing is so popular is due to the fact that it costs about 62 percent less than traditional marketing, while, at the same time, yielding 3 times as many leads. In other words, you pay less and get more. However, in order for this to be true, you need to handle this the right way around. Here are the top 10 things every content marketing expert needs to know.

7 Tips to Ensure Your Content Reflects Your Brand’s Voice

May 18, 2020 by Editorial Staff

Did you know that as per the global organization Statista, companies both big and small will have spent nearly 560 billion US Dollars in 2019 alone for branding and marketing? Having said that, it is clear to establish that often we hear the two terms branding and marketing together, however, seldom do we understand that though these two terms sound similar, they are in fact quite different. While marketing is a medium through which you communicate your products and make sure it reaches the masses, Branding is the very core and essence through which you get the millions of customers to identify and remember your brand.

In all sense and meaning it is your products that get you the extra mileage, however, even before you start marketing your products and services, you as an organization work on a brand that will best communicate your companies ideals, mission, and overall vision on the whole. Your brand is what gets communicated through your very own logo, and in the entire marketing agenda, if at all your logo goes amiss, the entire purpose of your branding becomes zero.

“A brand is a voice and a product is a souvenir.”
Lisa Gansky

Imagine coming up with a dozen creatives and marketing gimmicks. At the end of the day more than all those the one thing that gets your product/service instant recognition is that one logo. This is why it is essential to make sure that before you spend tons of money, you have in place a stellar branding team that can work on your branding. Because, no matter how different or unique your marketing campaigns are, the one thing that unanimously ties it down to you, is your brand voice and the way the rest of the public can associate with it.

Irrespective of the company size and the product/service you deal in, if you are looking for means of ensuring that all your communication strategies reflect the very core of your brand, then these are some tips that you can keep in mind.

“Branding is what everyone says about you when you are not in the room” – Said by a Co-Founder of a startup – MyAssignmentAssistance