Every brand wants the same thing – to be found, to be recognized, to gain interest from potential customers, and to turn those potential customers into purchasers and even ambassadors for their brand.
And in 2020, where is this best accomplished? On social media, of course. Why? Because billions of people are on social media every day. Of course, they are there to socialize with friends and family.
Read moreYour Guide to Writing Brand Content for Social Media
If you’re like most businesses online, the first thing you think of when you hear content marketing is blog articles. However, even though blog articles have proven to be highly effective, there are many other types of content that you should include in your content marketing strategy.
Different types of customers are influenced by different types of content in a variety of ways. Most of the time, using more than one content type helps you reach out to customers and connect with them at different stages of the digital sales funnel.
Read more2 Highly Effective Types of Content – Other Than Blog Articles
The website you are using for your business is where the most of your profit will come from. Whether you’re selling products or offering your services, your website is what will convince your target audience to choose you in most cases. That’s why every aspect of the website needs to be carefully planned.
One of these aspects is the visual content – the psychology behind it is very strong, and you need to use it to your advantage, and here’s how.
A blog can be a big asset for a small business owner. B2B marketers who blog generate 67 percent more leads than those who do not, according to InsideView research. But just as blogging can be a great business asset, losing your blog due to a cyber disaster can be potentially devastating to your business, costing you content, readers and customers. Here are some ways to protect your business against the risk of blog disasters.
Read moreSecuring a Blog’s Content, Readers and Customers From Cyber Disasters
Visual content is an extremely effective marketing tool used to boost online engagement by the majority of marketers. HubSpot statistics clearly state that video content is the most efficient and is quickly becoming the most popular on the Web.
However, other types of visuals, like pictures. Infographics and presentations remain highly effective in various applications. To increase engagement through visual content one needs to understand their audience and improve the quality of the offered visuals.
Read moreHow to Maximize Online Engagement Using Visual Content