content

Growth Hacking 101: 8 Ways To Get More Visitors To Your Website

More traffic on your website means more opportunities to generate leads and make sales. There are several ways to do it. Let’s go over them.

Getting someone to visit your website requires 3 things:

  • Providing value
  • Standing out
  • Reaching the right people

Providing value means understanding what your audience wants to find out more about, and producing interesting and relevant content on the subject.

Standing out means finding new and creative ways to reach our audience, and making your messaging compelling enough that it makes people click.

Reaching the right people starts with understanding who those people are. Do your research and create an ideal client profile that tells you demographic information, typical challenges, and goals. Then understand what kind of content they want to see that aligns with that, and where they typically go to find it.

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Your Guide to Writing Brand Content for Social Media

Your Guide to Writing Brand Content for Social Media

Every brand wants the same thing – to be found, to be recognized, to gain interest from potential customers, and to turn those potential customers into purchasers and even ambassadors for their brand.

And in 2020, where is this best accomplished? On social media, of course. Why? Because billions of people are on social media every day. Of course, they are there to socialize with friends and family.

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2 Highly Effective Types of Content – Other Than Blog Articles

Highly Effective Types of Content Other Than Blog Articles

If you’re like most businesses online, the first thing you think of when you hear content marketing is blog articles. However, even though blog articles have proven to be highly effective, there are many other types of content that you should include in your content marketing strategy.

Different types of customers are influenced by different types of content in a variety of ways. Most of the time, using more than one content type helps you reach out to customers and connect with them at different stages of the digital sales funnel.

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How to Leverage the Psychology of Visual Content

How to Leverage the Psychology of Visual Content

The website you are using for your business is where the most of your profit will come from. Whether you’re selling products or offering your services, your website is what will convince your target audience to choose you in most cases. That’s why every aspect of the website needs to be carefully planned.

One of these aspects is the visual content – the psychology behind it is very strong, and you need to use it to your advantage, and here’s how.

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Securing a Blog’s Content, Readers and Customers From Cyber Disasters

Securing a Blog’s Content, Readers and Customers From Cyber Disasters

A blog can be a big asset for a small business owner. B2B marketers who blog generate 67 percent more leads than those who do not, according to InsideView research. But just as blogging can be a great business asset, losing your blog due to a cyber disaster can be potentially devastating to your business, costing you content, readers and customers. Here are some ways to protect your business against the risk of blog disasters.

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