Every brand wants the same thing – to be found, to be recognized, to gain interest from potential customers, and to turn those potential customers into purchasers and even ambassadors for their brand.
And in 2020, where is this best accomplished? On social media, of course. Why? Because billions of people are on social media every day. Of course, they are there to socialize with friends and family.
Read moreYour Guide to Writing Brand Content for Social Media
Content marketing evolves with every passing year so the strategy you used in 2019 will need to be adapted to the trends of 2020. And you better start as soon as possible because, in the competitive world of today, the ones who get onto the latest trends early are the winners.
While lead generation has been every marketer’s priority, things are changing thanks to the groundbreaking advancements in the front of content marketing. The king of marketing, i.e. content, is now generating demand beyond the obvious leads by foraying into unknown territories. The motive of creating content has always been revenue generation, directly or indirectly. But what marketers have realized is that the path to lead the customers down the conversion funnels unavoidably results in leads bouncing off the pipe.
So the question that remains is – what causes prospective leads to quitting the journey in the penultimate stage before reaching the point of conversion?
An evident reason has to be the limited focus on long term goals. Most marketers prefer to align their efforts with lead generation over the retention of long term prospects. What marketers need to understand is that leads are not just chances that can generate sales. To repeat sales, one needs to build customer loyalty and retain clients for an extended period. But how do you do that?
Read moreContent Marketing: A Shift to Demand Generation from Leads Generation
A multilingual social media content strategy isn’t really as straightforward as using Google Translate. It takes a different and specialized approach, namely through translation and content localization. As you know, social media is a unique content platform that offers a personalized experience for its users.
Thus, social media is a great way for content creators to create and maintain meaningful connections with their audience. But to connect with a multilingual audience is what proper translations and localized content are.
Read moreLocalizing Your Social Media Content for a Multilingual Audience
Being a content creator is a pretty fun job; anyone working in this role is basically someone who contributes to media, either in print or digitally, and could find themselves writing anything from blog posts and emails to newsletters, brochures, eBooks and social media posts. It is a pretty competitive market, though, so if this is an industry you’re looking to get into, then read on – we’ve got four top tips to help you on your way.