Did you know that as per the global organization Statista, companies both big and small will have spent nearly 560 billion US Dollars in 2019 alone for branding and marketing? Having said that, it is clear to establish that often we hear the two terms branding and marketing together, however, seldom do we understand that though these two terms sound similar, they are in fact quite different. While marketing is a medium through which you communicate your products and make sure it reaches the masses, Branding is the very core and essence through which you get the millions of customers to identify and remember your brand.
In all sense and meaning it is your products that get you the extra mileage, however, even before you start marketing your products and services, you as an organization work on a brand that will best communicate your companies ideals, mission, and overall vision on the whole. Your brand is what gets communicated through your very own logo, and in the entire marketing agenda, if at all your logo goes amiss, the entire purpose of your branding becomes zero.
“A brand is a voice and a product is a souvenir.”Lisa Gansky
Imagine coming up with a dozen creatives and marketing gimmicks. At the end of the day more than all those the one thing that gets your product/service instant recognition is that one logo. This is why it is essential to make sure that before you spend tons of money, you have in place a stellar branding team that can work on your branding. Because, no matter how different or unique your marketing campaigns are, the one thing that unanimously ties it down to you, is your brand voice and the way the rest of the public can associate with it.
Irrespective of the company size and the product/service you deal in, if you are looking for means of ensuring that all your communication strategies reflect the very core of your brand, then these are some tips that you can keep in mind.
“Branding is what everyone says about you when you are not in the room” – Said by a Co-Founder of a startup – MyAssignmentAssistance