The main reason why content marketing is so popular is due to the fact that it costs about 62 percent less than traditional marketing, while, at the same time, yielding 3 times as many leads. In other words, you pay less and get more. However, in order for this to be true, you need to handle this the right way around. Here are the top 10 things every content marketing expert needs to know.
Did you know that as per the global organization Statista, companies both big and small will have spent nearly 560 billion US Dollars in 2019 alone for branding and marketing? Having said that, it is clear to establish that often we hear the two terms branding and marketing together, however, seldom do we understand that though these two terms sound similar, they are in fact quite different. While marketing is a medium through which you communicate your products and make sure it reaches the masses, Branding is the very core and essence through which you get the millions of customers to identify and remember your brand.
In all sense and meaning it is your products that get you the extra mileage, however, even before you start marketing your products and services, you as an organization work on a brand that will best communicate your companies ideals, mission, and overall vision on the whole. Your brand is what gets communicated through your very own logo, and in the entire marketing agenda, if at all your logo goes amiss, the entire purpose of your branding becomes zero.
“A brand is a voice and a product is a souvenir.”Lisa Gansky
Imagine coming up with a dozen creatives and marketing gimmicks. At the end of the day more than all those the one thing that gets your product/service instant recognition is that one logo. This is why it is essential to make sure that before you spend tons of money, you have in place a stellar branding team that can work on your branding. Because, no matter how different or unique your marketing campaigns are, the one thing that unanimously ties it down to you, is your brand voice and the way the rest of the public can associate with it.
Irrespective of the company size and the product/service you deal in, if you are looking for means of ensuring that all your communication strategies reflect the very core of your brand, then these are some tips that you can keep in mind.
“Branding is what everyone says about you when you are not in the room” – Said by a Co-Founder of a startup – MyAssignmentAssistance
Every brand wants the same thing – to be found, to be recognized, to gain interest from potential customers, and to turn those potential customers into purchasers and even ambassadors for their brand.
And in 2020, where is this best accomplished? On social media, of course. Why? Because billions of people are on social media every day. Of course, they are there to socialize with friends and family.
While lead generation has been every marketer’s priority, things are changing thanks to the groundbreaking advancements in the front of content marketing. The king of marketing, i.e. content, is now generating demand beyond the obvious leads by foraying into unknown territories. The motive of creating content has always been revenue generation, directly or indirectly. But what marketers have realized is that the path to lead the customers down the conversion funnels unavoidably results in leads bouncing off the pipe.
So the question that remains is – what causes prospective leads to quitting the journey in the penultimate stage before reaching the point of conversion?
An evident reason has to be the limited focus on long term goals. Most marketers prefer to align their efforts with lead generation over the retention of long term prospects. What marketers need to understand is that leads are not just chances that can generate sales. To repeat sales, one needs to build customer loyalty and retain clients for an extended period. But how do you do that?
A multilingual social media content strategy isn’t really as straightforward as using Google Translate. It takes a different and specialized approach, namely through translation and content localization. As you know, social media is a unique content platform that offers a personalized experience for its users.
Thus, social media is a great way for content creators to create and maintain meaningful connections with their audience. But to connect with a multilingual audience is what proper translations and localized content are.