Content marketing evolves with every passing year so the strategy you used in 2019 will need to be adapted to the trends of 2020. And you better start as soon as possible because, in the competitive world of today, the ones who get onto the latest trends early are the winners.
content
Content Marketing: A Shift to Demand Generation from Leads Generation
While lead generation has been every marketer’s priority, things are changing thanks to the groundbreaking advancements in the front of content marketing. The king of marketing, i.e. content, is now generating demand beyond the obvious leads by foraying into unknown territories. The motive of creating content has always been revenue generation, directly or indirectly. But what marketers have realized is that the path to lead the customers down the conversion funnels unavoidably results in leads bouncing off the pipe.
So the question that remains is – what causes prospective leads to quitting the journey in the penultimate stage before reaching the point of conversion?
An evident reason has to be the limited focus on long term goals. Most marketers prefer to align their efforts with lead generation over the retention of long term prospects. What marketers need to understand is that leads are not just chances that can generate sales. To repeat sales, one needs to build customer loyalty and retain clients for an extended period. But how do you do that?
Read moreContent Marketing: A Shift to Demand Generation from Leads Generation
Localizing Your Social Media Content for a Multilingual Audience
A multilingual social media content strategy isn’t really as straightforward as using Google Translate. It takes a different and specialized approach, namely through translation and content localization. As you know, social media is a unique content platform that offers a personalized experience for its users.
Thus, social media is a great way for content creators to create and maintain meaningful connections with their audience. But to connect with a multilingual audience is what proper translations and localized content are.
Read moreLocalizing Your Social Media Content for a Multilingual Audience
Four Top Tips for Content Creators
Being a content creator is a pretty fun job; anyone working in this role is basically someone who contributes to media, either in print or digitally, and could find themselves writing anything from blog posts and emails to newsletters, brochures, eBooks and social media posts. It is a pretty competitive market, though, so if this is an industry you’re looking to get into, then read on – we’ve got four top tips to help you on your way.
5 Ways to Leverage Content Marketing for Better Lead Generation
There’s a huge difference between attracting visitors to your page and generating leads – which people seem to overlook in most cases. You can attract thousands of visitors every month with a variety of SEO hacks and ranking higher in the search engine results page (SERP). But if you are failing to generate new leads every month, traffic is not going to add any value to your business.
In a recent report, WebDAM has revealed that blogging consistently allows B2B marketers to generate 67% more leads than those who do not. Moreover, high-value content has always been in demand. And if you are able to meet the needs of the users through your content marketing efforts, they are more likely to trust you as a brand, resulting in generating more leads.
However, lead generation does not happen overnight. You do need a strong marketing plan to turn things in your favor. But most importantly, you need to learn the content marketing tricks that can help you earn the trust of the visitors. Here, we are going to discuss 5 ways you can use content marketing to generate more number of leads for your business.
Read more5 Ways to Leverage Content Marketing for Better Lead Generation