10 Tweaks to Improve Conversion by 8%

The success of your website depends on the conversions. A poorly optimized online conversion form will not bring any sizable profits unless you do something to improve it. Thankfully, optimization is not something that is based on assumptions but rather actions and effort.

If you’re committed to increasing your conversions, you know that the stats are against you. More than 70 percent of online customers abandon their orders, per The Remarketing Report from SaleCycle. This is a nightmare for entrepreneurs because they need much more people to fill out that form.

Let’s boost your conversion rates by 8 percent with these ten simple but effective tweaks.

1. Don’t request a lot of information

Many conversion forms demand online shoppers to provide various information such as email, name, address, and interests. A lot of fields can simply be too much to fill out and why does one need so much information?

Ask yourself whether you need that particular field. If it’s not vital, then remove it.

2. Improve loading time of your pages

Every online business loses potential customers if it has a slow-loading site. Take it from Amazon: the company has conducted a study which produced amazing results. For example, it was found that one in four visitors abandons a website if it takes over four seconds to load. Just four seconds!

The impact of a page load slowdown for Amazon was estimated at a whopping $1.6 billion in sales losses.

Use a website speed checker like Pingdom and get to know the average load time of your pages. If it exceeds 4 seconds, then it is most of the time because of non-optimized images. ShortPixel Image Compressor can do this automatically when you publish your blog post or website. You can see the dramatic difference by using it.

ShortPixel

You can also optimize images by scaling them using Tiny PNG service and improve CSS with tools like CSS Compressor.

3. Free shipping

One of the most serious conversion killers is a charge for shipping. It is considered as a ‘necessary evil’ by most of the online retailers, and for a good reason. Free shipping is much more appealing to customers because they want to spend less.

The stats back up this statement. High shipping costs and handling fees are considered as the leading factor that drives shopping cart abandonment in 36 percent of cases, according to this article on Rejoiner. That’s huge.

The takeaway here is obvious: organize free shipping for your customers.

4. Design a clearly visible CTA

Improve quality and effectiveness of your CTA button by following these simple recommendations:

  • Insert action-focused text like “Claim Now”
  • Make it visible without scrolling
  • Make it graphic
  • Try both image-based and text-based versions

5. Eliminate forced registration

First-time customers just want to buy the product. They don’t really care about your business until they realize you are reliable. That’s why they will hate it when the site forces them to register to complete the purchase.

One in four customers leaves because of this unnecessary requirement. In other words, it’s a barrier that needs to be removed.

6. Include only the most relevant content

More content does not equal more sales. If a visitor encounters a lot of information above the fold, he or she might quickly become confused. This is an unresponsive design because the visitor might not need all of that information.

The most effective way is to provide content that fits above the fold so there is no need to scroll down (the same applies to mobile-optimized sites as well). The quality of content is also an important consideration so many businesses hire professional writing services to write their texts.

7. Propose a free trial if a potential customer does not subscribe

This is a tweak used by many online businesses to attract customers. The idea is to allow to try the product or service without requiring a credit card information. Online shoppers love that because you are not asking them to make any kind of commitment for testing.

8. Use sticky header or footer

With mobile traffic already outperforming desktop traffic, online companies pay increasing attention to selling on mobile devices. One good way to increase conversions here is to add a sticky header or footer that contains a CTA button so the users did not have to scroll down to find it.

9. Include product videos

Online shoppers love videos. In fact, many companies reported increasing sales because of videos. For example, Stacks and Stacks claimed that their visitors were 144 percent more likely to buy a product after seeing its video.

10. Create a sense of urgency

Any experienced online marketer will tell you that creating a sense of urgency at some point is a must. Lines like “Only a few items left in stock” and “Hurry! Sale!” are very effective because they tap into deep psychological motivations. The urgency can cause a person to act quickly, thus affecting conversions.

Create a sense of urgency by letting the visitors know that there aren’t many items left or placing a timer on a deal.


Tom Jager is a professional blogger. He works at Awriter.  He has a degree in Law and English Literature. Tom has written numerous articles/online journals. You can reach him on G+  or  Facebook.

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