There is no better way of reducing the bounce rate of a website than to improve its UX. In case you don’t know what a bounce rate is, it is the percentage of website visitors who leave the site after visiting the first page. A high bounce rate essentially means the website fails to engage users and happens when either user doesn’t have a good first impression or doesn’t find what they are looking for.
Not only does a good user experience reduce bounce rate but it also lifts other metrics. Whether it is engagement, conversions, brand reputation, or customer’s trust, a good UX design improves it all. A poor UX design, on the other hand, frustrates customers and hinders sales. Improving a website’s UX should, therefore, be the top priority of all businesses.