Tips to Improve Website UX and Reduce Bounce Rate

Tips to Improve Website UX and Reduce Bounce Rate

There is no better way of reducing the bounce rate of a website than to improve its UX. In case you don’t know what a bounce rate is, it is the percentage of website visitors who leave the site after visiting the first page. A high bounce rate essentially means the website fails to engage users and happens when either user doesn’t have a good first impression or doesn’t find what they are looking for. 

Not only does a good user experience reduce bounce rate but it also lifts other metrics. Whether it is engagement, conversions, brand reputation, or customer’s trust, a good UX design improves it all. A poor UX design, on the other hand, frustrates customers and hinders sales. Improving a website’s UX should, therefore, be the top priority of all businesses. 

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Avoid These Mistakes While Launching a Website

Avoid These Mistakes While Launching a Website

Today, most consumers look online for information that helps make smarter buying choices and decisions. According to the eCommerce Foundation, 88 percent of consumers do research on products before they purchase either on the internet or in a brick-and-mortar store. The trend in buying behavior puts emphasis on the relevance of having a website for businesses these days. eCommerce website development has become a top priority for business organizations in the world.

For an organization to make it in the tough competition of the modern marketplace, a professional website is a must. Websites have become backbones of business organizations, which support all digital marketing efforts. There are numerous platforms for building websites and also service providers like Etatvasoft that develop streamlined and effective solutions.

With the relevance and huge importance of having a website and although a lot of organizations now have grasped the fundamental relevance of investing in a great website still, there are mistakes that could hinder success and performance. These mistakes should be determined to avoid before launching a website.

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How Does Marketing Success Start with Good Website Design?

How Does Marketing Success Start with Good Website Design

Different factors collectively contribute to the success of a business. From production to marketing and supply-chain, every stage or department has a significant role in revenue generation. In contrast, marketing has its significance because of the advancements in the digital arena.  

A website can utilize several traditional and modern marketing techniques, which can bring in traffic but cannot ensure conversions. There is no use of attracting traffic that does not convert. Therefore, marketing owes a great deal of effort to the design of a website.  

The design beholds the magical powers of turning users into customers or abandoners. It is not just the layout, but also the uniqueness, usability, knowing using, the compelling copy, SEO, and conversion optimization of a website design where the marketing success starts with. 

It is the time to plan ahead of the minor design tweaks for better conversions. You may need assistance from a reliable web design company, where the designers have the expertise in improving the structure besides redefining the user experience. Let us have a look at the design factors, which are held necessary for the marketing success of your website.  

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How Can Web Design Boost Your SEO Strategy

How Can Web Design Boost Your SEO Strategy

The internet age resulted in a paradigm shift that basically forced most businesses to become digital-first. As such, it is still surprising to know that half of SMEs still don’t have their own business websites. 

It is quite understandable; putting up a website can be financially and technically-daunting, especially for small businesses whose budget allocations are focused on investments designed to keep them afloat. But we are in a different era now, a time when an online presence is no longer a luxury, but a necessity, when websites can be easily created without bleeding company resources dry. Here’s why every business should have their own website: 

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