Planning a PPC and knowing when to run the specific Google Ad campaigns can be pretty difficult. As marketers, We understand that users don’t always behave how we expect them to. If you think that dividing your marketing budget equally over the 12 months can do you any good, you are mistaken there!
While marketing, we need to analyze a lot of things. Special events, holidays, and weather are just some of the few things which can have a significant impact on marketing activities. While planning PPC campaigns for clients, it is always better to do it seasonally, and they also don’t like wasting budget.
You will need to plan ahead when it comes to your client’s budget. To do so, you will need to understand the trends. One tool that can help you with PPC planning is Google Trends. Why?
This tool, with abundant data, helps marketers in planning and enhancing good PPC campaigns.
Here we will learn how Google trends can be used effectively to plan PPC campaigns and how it can be leveraged to get maximum results!