E-A-T and SEO: How to Create Content That Google Wants

E A T and SEO How to Create Content That Google Wants

Over the past few months that is a buzzword, “E-A-T” that everyone is talking about. If you are also looking for the answer, then you have come to the right place.

Today, you will learn everything you need to know about E-A-T, including:

  • What is E-A-T?
  • Why E-A-T is important for your web pages?
  • The relationship between E-A-T and “Your Money or Your Life”
  • How to use E-A-T?
  • How Google understands E-A-T

Keep reading…

Read more

How Google Trends Can Help You Plan Google Ads

How Google Trends Can Help You Plan Google Ads

Planning a PPC and knowing when to run the specific Google Ad campaigns can be pretty difficult. As marketers, We understand that users don’t always behave how we expect them to. If you think that dividing your marketing budget equally over the 12 months can do you any good, you are mistaken there!

While marketing, we need to analyze a lot of things. Special events, holidays, and weather are just some of the few things which can have a significant impact on marketing activities. While planning PPC campaigns for clients, it is always better to do it seasonally, and they also don’t like wasting budget.

You will need to plan ahead when it comes to your client’s budget. To do so, you will need to understand the trends. One tool that can help you with PPC planning is Google Trends. Why?

This tool, with abundant data, helps marketers in planning and enhancing good PPC campaigns.

Here we will learn how Google trends can be used effectively to plan PPC campaigns and how it can be leveraged to get maximum results! 

Read more