After putting a great deal of effort to create a wonderful mobile application and publishing it in the application stores, it will be time to get users to download and use the application as intended. The best way to do this is by using app store SEO, also known as ASO (App Store Optimization).
ASO will ensure that your application has what it takes to achieve a higher ranking in search results of app stores such as Google Play Store (Android), Apple Store (iOS), and Windows Store (Windows Phone). By using this type of optimization, you improve the visibility of your applications. This increases the number of downloads due to the fact that 13 in every 20 downloads come from app store searches.