How Google Trends Can Help You Plan Google Ads

How Google Trends Can Help You Plan Google Ads

Planning a PPC and knowing when to run the specific Google Ad campaigns can be pretty difficult. As marketers, We understand that users don’t always behave how we expect them to. If you think that dividing your marketing budget equally over the 12 months can do you any good, you are mistaken there!

While marketing, we need to analyze a lot of things. Special events, holidays, and weather are just some of the few things which can have a significant impact on marketing activities. While planning PPC campaigns for clients, it is always better to do it seasonally, and they also don’t like wasting budget.

You will need to plan ahead when it comes to your client’s budget. To do so, you will need to understand the trends. One tool that can help you with PPC planning is Google Trends. Why?

This tool, with abundant data, helps marketers in planning and enhancing good PPC campaigns.

Here we will learn how Google trends can be used effectively to plan PPC campaigns and how it can be leveraged to get maximum results! 

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How to Get a Good Score on Google PageSpeed Insights (For WordPress Users)

PageSpeed Insights

PageSpeed Insights is a renowned website performance tool launched by Google to help website owners easily identify ways to enhance their website performance by following the given recommendations.

Google PageSpeed Insights tool provides a score of 0-100 on the basis, how good your site is performing on a set of certain metrics for both desktop and mobile users.

Although it is possible to score 100 out of 100 in Google PageSpeed Insight yet we would advise you should not obsess over the score.

100% score is not possible in all scenarios as it also depends on how your WordPress is set up. Sometimes, because of a multipurpose theme and external plugins used on a WordPress site, it is difficult to achieve a perfect 100.

In this tutorial, we will take a look at some most common warnings and suggestions from Google PageSpeed Insights tool by working on which you can get a good score.

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SEO Tips That Will Help You Boost Your New Website

SEO Tips That Will Help You Boost Your New Website

As soon as you come up with a business idea and start working on your brand, a question pops up: how will people know about you? On the one hand, there have never been more ways for someone to market their business, while on the other, the competition has never been this fierce either. There are so many ways for you to make your brand known, and yet, digital marketing remains the pillar of modern-day success for any aspiring company. The website is one key element of it all.

And how can you make yourself visible and audible among literally millions of other websites that float in the ever-growing space of the World Wide Web? Well, optimizing your website is a good place to start, and an integral part of any successful marketing strategy that constantly needs to be updated and improved for the sake of your business.

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