Today, most of us opt-in for our Smartphone’s when we have a question in mind. If that’s exactly what you do, then chances are you’ve seen the square answer box that sits comfortably in between the organic outcomes and also the paid ads. It is called the Google Answer Box. And it is mostly known as the ranking No., SERP or the featured snippet.
The featured data is generally pulled from Google from a single ranking page on the initial search page, and it doesn’t always pick from the website that gets ranked number one. It is essential because the featured snippet usually gets increased clicks than the site that gets ranked in the first place. It offers significant scope for the marketers to procure the answer box and also get added clicks.