How Machine Learning and AI Will Change SEO?

How Machine Learning and AI Will Change SEO?

It’s no secret that many people are afraid that AI and machine learning technologies will take over many jobs soon. Does the same threat apply to digital marketers and SEO specialists?

On the one hand, various SEO tools incorporate machine learning and AI-based technologies allowing marketers an easier time to analyze various metrics and implement SEO optimizations. On the other hand, there’s also the looming threat that these AI technologies might replace human SEO specialists in the future. 

At the moment, however, these AI-based solutions are not yet at the level to replace SEO specialists and aren’t so effective in performing technical tasks. Here, we will discuss our predictions on how machine learning and AI can change SEO strategy in 2020 and onwards

Read moreHow Machine Learning and AI Will Change SEO?

What Are Canonical Tags and When Should You Use Them?

What Are Canonical Tags and When Should You Use Them?

Canonical tags come in many guises – rel canonical, canonical URL tag, even rel=canonical – but despite their different names, they all mean the same thing.

The canonical tag tells a search engine which page serves as the ‘master’ copy. Using a meta tag in your site’s HTML header, you can reduce duplicate returns of the same content with different URL extensions in searches. How? Because canonical tags tell a search engine which version of your content came first, and which you want to show.

With fewer duplicates in any given search, your canonical page gets boosted higher in the search results, sending more hits to your original content. But canonical tags are complex – and in this article, we’ll explain everything you need to know about them from best practice uses to how and when you should use a canonical tag, and if there are alternative solutions that would work better for you given your situation. Let’s get started.

Read moreWhat Are Canonical Tags and When Should You Use Them?

Technical SEO Strategy – 9 Important Tips to Implement in 2020

Technical SEO Strategy Important Tips to Implement

Cut-throat competition is continuously increasing online, as around 380 new websites are created every minute and, the Internet Statistics and Facts for 2019 reveled that around 1.94 billion websites were on the internet in January 2019. 

Therefore, search engine optimization is done to improve the online presence of a website. That does not only improve the online presence of a business but also corner the business competitors. 

Moreover, a full search engine optimized website is more likely to be found by its potential visitors in search results. So, let’s discuss the Top SEO Trends that will affect your website ranking in 2020:

Read moreTechnical SEO Strategy – 9 Important Tips to Implement in 2020

E-A-T and SEO: How to Create Content That Google Wants

E-A-T and SEO How to Create Content That Google Wants

Over the past few months that is a buzzword, “E-A-T” that everyone is talking about. If you are also looking for the answer, then you have come to the right place.

Today, you will learn everything you need to know about E-A-T, including:

  • What is E-A-T?
  • Why E-A-T is important for your web pages?
  • The relationship between E-A-T and “Your Money or Your Life”
  • How to use E-A-T?
  • How Google understands E-A-T

Keep reading…

Read moreE-A-T and SEO: How to Create Content That Google Wants