It’s no secret that many people are afraid that AI and machine learning technologies will take over many jobs soon. Does the same threat apply to digital marketers and SEO specialists?
On the one hand, various SEO tools incorporate machine learning and AI-based technologies allowing marketers an easier time to analyze various metrics and implement SEO optimizations. On the other hand, there’s also the looming threat that these AI technologies might replace human SEO specialists in the future.
At the moment, however, these AI-based solutions are not yet at the level to replace SEO specialists and aren’t so effective in performing technical tasks. Here, we will discuss our predictions on how machine learning and AI can change SEO strategy in 2020 and onwards.