How to Make the Most of SEO Best Practices for Your Online Business

Investing in SEO requires time, diligent efforts, and practice and trust in the person managing your initiatives. While some of us may link our passion with our business, it is undoubtedly true that every business owner wants to generate a profit from their investment and transaction in a company. Consistent business growth is what one desires. However, it requires a lot of intelligent effort to achieve the same. In this article, you will:

  • Learn about the critical Search Engine Optimization practices that give you higher traffic
  • Learn the SEO best practices for your e-commerce store to enhance turnover

Taking your business online is an important thing you must do to leverage the comprehensive benefits of investing in SEO. Optimizing SEO will help you earn more and get more significant growth in your business. Hiring SEO services India will help you get affordable SEO services from your website’s most proficient SEO experts. If you’re wondering about the right SEO services, you can talk to me.

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Coming on to our topic, 20 % of the businesses fail in the first year itself. And you can guess how hard it is for companies to sustain in the market and generate desirable profits. Just 30% of the enterprises across the decade mark in existence. That is why taking the right step for improving the value and profitability of the company counts a lot, especially in the digital marketing scenario. Read further to learn more about various ways SEO can help you get more significant traffic and get higher traffic.

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Simple Link Building Tips to Try

Link building is a process that involves linking one website to another. It aims to enhance search engine optimization and promote a company’s brand. It is also an effective method of increasing the visibility of an online business and generating more traffic to its site. Search engines like Google make use of these links to determine a website’s authority and to rank it accordingly. When a website has many backlinks to authority sites, it is quickly visible to online users. The company’s reputation is even more enhanced when seen on authority websites. Companies can do well to seek help from a professional link agency such as ocere.com that can assist in boosting their authority and driving traffic to their site.

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While link building plays a significant role in SEO, business owners should be careful in the methods they employ to acquire links. The organic method is the best way to go about it, rather than buying or obtaining them using black-hat SEO, a manipulative tactic frowned on by Google and other search engines. While authority links are not easy to get, there are some ways to do it.

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How Machine Learning and AI Will Change SEO?

It’s no secret that many people are afraid that AI and machine learning technologies will take over many jobs soon. Does the same threat apply to digital marketers and SEO specialists?

On the one hand, various SEO tools incorporate machine learning and AI-based technologies allowing marketers an easier time to analyze various metrics and implement SEO optimizations. On the other hand, there’s also the looming threat that these AI technologies might replace human SEO specialists in the future. 

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At the moment, however, these AI-based solutions are not yet at the level to replace SEO specialists and aren’t so effective in performing technical tasks. Here, we will discuss our predictions on how machine learning and AI can change SEO strategy in 2020 and onwards

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What Are Canonical Tags and When Should You Use Them?

Canonical tags come in many guises – rel canonical, canonical URL tag, even rel=canonical – but despite their different names, they all mean the same thing.

The canonical tag tells a search engine which page serves as the ‘master’ copy. Using a meta tag in your site’s HTML header, you can reduce duplicate returns of the same content with different URL extensions in searches. How? Because canonical tags tell a search engine which version of your content came first, and which you want to show.

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With fewer duplicates in any given search, your canonical page gets boosted higher in the search results, sending more hits to your original content. But canonical tags are complex – and in this article, we’ll explain everything you need to know about them from best practice uses to how and when you should use a canonical tag, and if there are alternative solutions that would work better for you given your situation. Let’s get started.

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