Peter Drucker, who was famously known as the Father of Management Thinking, once said, the purpose of business is to create and keep a customer! This purpose is best served by an efficient CRM software that is packed with practical tools that manage your sales cycle.
Customer Relationship Management, abbreviated as CRM, nurtures the relations of a business with its customers, ensuring a good experience for them.
The use of CRM much transforms your business and plays a vital part in leveraging customer interactions. It gives you valuable insights based on customer’s data and increases the productivity of your sales team.
Small businesses, retailers, and large enterprises all can benefit from CRM solutions.
According to TrackVia, customer retention of a company is enhanced by up to 27% if a CRM software is used, and the revenue per sales representative can increase by up to 41%.
There are several factors to look out for when you are picking up a CRM for your company. Here are a few prospects that you should weigh in before investing and implementing a new CRM software: