marketing

The 30 Best Resources to Learn Marketing for Free

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The Best Resources to Learn Marketing for Free

Digital Marketing plays a very significant role in building up businesses and generating good revenue from them. Online marketing is a way through which the users can be targeted for a specific brand or product.

It is very helpful in growing the business as the customer will not have to wander around and will directly get a link for your website to fulfill their needs. The most significant advantage of digital marketing is that one can reach enormous people in a measurable and cost-effective way.

There are several ways in which you can try to gain the attention of the users, and that too is a digital marketing process.

In online marketing, several statistics are studied and then applied to identify the needs of the market and the potential and success of a market are studied by analyzing the data.

For example, if you look at the statistics of a WordPress website, you will come to know how exactly the use of WordPress is becoming significantly strong in the market of content management systems.

Further below are mentioned the 30 best resources from which you can learn digital marketing for free:

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Content Marketing: A Shift to Demand Generation from Leads Generation

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Demand Vs Lead Generation: How Content Marketing Is Creating The Shift

While lead generation has been every marketer’s priority, things are changing thanks to the groundbreaking advancements in the front of content marketing. The king of marketing, i.e. content, is now generating demand beyond the obvious leads by foraying into unknown territories. The motive of creating content has always been revenue generation, directly or indirectly. But what marketers have realized is that the path to lead the customers down the conversion funnels unavoidably results in leads bouncing off the pipe.

So the question that remains is – what causes prospective leads to quitting the journey in the penultimate stage before reaching the point of conversion?

An evident reason has to be the limited focus on long term goals. Most marketers prefer to align their efforts with lead generation over the retention of long term prospects. What marketers need to understand is that leads are not just chances that can generate sales. To repeat sales, one needs to build customer loyalty and retain clients for an extended period. But how do you do that?

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How to Gain Online Customer’s Trust To Buy From You in 3 Easy Steps

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How to Gain Online Customer's Trust To Buy From You in 3 Easy Steps
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Trying to catch a potential client’s attention is a huge feat in today’s digital age. With so many online businesses offering almost the same product or service, how do you convince someone to buy for YOU and not them?

Making an impression that will last until they click that Buy Now button is more than just using fancy words or coming up with a colorful graphic ad. Here are the 4 steps to help you gain a customer’s trust:

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How to Use Social Media to Supercharge Your Marketing Strategy?

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How to Use Social Media to Supercharge Your Marketing Strategy
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As a fashion brand, your biggest market is social media. Why? Because you have access to almost 3 billion people. You can’t find these many people anywhere else. And, the best part is, all these people are within your reach.

Fashion stores like Zara, Levis, Forever21, and Boohoo are making a killing seven-figure revenue just by promoting their products through social media.

social media marketing
Instagram Screengrab

Well, yes. There are certain limitations to how Zara can market on social media and how you can. It has around 36 million users, and you, well, you are just getting started. But that doesn’t mean in any way, you can’t be like Zara or you can’t make a decent profit through your social media campaigns. It is certainly possible, you just have to play smartly. How? We will teach you that.

But before we jump to that part, it is essential to learn how social media works. Especially, about what people do on social media.

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Tips for Conducting a Market Opportunity Analysis

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Tips for Conducting a Market Opportunity Analysis
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You think you see an opportunity but you are not certain whether you should seize it – what if it turns out to be a major failure and you lose what you invested? Is your business structure ready for expansion, is introducing new products a good idea?

All new endeavors come with a dosage of risk but in order to make a decision that will not be detrimental for your business, you need to carefully analyze this new opportunity that is presenting itself before you proceed further. With that in mind, here are a few tips on how to go about analyzing the market opportunities for your business so you can make the most of every chance.

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