Innovative promotional techniques keep entering the marketing world. So, most of us would say that using email marketing in-app development scenarios has lost its relevance due to its age-old existence in the field.
However, this is not the case. Let us look at some statistical facts to prove our point. For 89% of marketers worldwide, email is the best and the most prominent lead generation channel. Intriguingly, the same percentage of people prefer to delete or send such non-mobile-optimized emails to the trash.
If you belong to one of those communities who think, “Why email marketing in Mobile App Development”? And “What could be the possible reason that this is still working?” then you should check out this article.
You would come to know precisely why and how it is important to integrate email marketing in mobile app development.