About Ruhani Rabin
I Help Product Teams Build Clearer, Simpler Products that Drives Retention
I work with founders and product leaders who are building real products under real constraints. Over the last 25+ years, I’ve helped teams move from idea to market, untangle bloated UX, scale platforms used by millions, and make better product decisions earlier.
My role is not to decorate interfaces or chase trends. It is to bring clarity - on what to build, what to fix, what to stop, and where technology (including AI and automation) genuinely adds value.
How I Work
I work at the product and decision level, not just execution.
I focus on clarity, prioritization, and removing friction.
I challenge assumptions early to avoid expensive mistakes later.
I work async-first and respect teams’ time.
I don’t sell redesigns or hype-driven AI strategies.
What I Help With
Product and UX diagnostics
Onboarding, conversion, and retention improvement
Product leadership for growing teams
AI and automation strategy (practical, not theoretical)
WordPress and SaaS products at scale
Experience
- 2022–Present
- 2016–2022
Chief Product Officer
- 2011–2016
SVP / Head of Product
Community & Open Source
I’ve spent years contributing to and supporting open-source and product communities, especially around WordPress. I believe strong products are built by strong communities, not isolated teams.
WordCamp Malaysia 2025
Lead Organizer
WordCamp Malaysia 2024
Organizer - Venue
WordPress Consultant
Since 2006. Helped over 90 enterprise and SMEs
Word of Mouth
“Ruhani is a fun, helpful, and cooperative person to work with. He’s always up for discussions. Thus, working with him is fun, mainly working on solutions or developing new ideas—two words – Friendly and Professional.”
Alison TehBusiness Director, Hogarth“Rabin brought all his knowledge in technology and culture to the company and consulted the client. He has a compelling point on everything about product and technology.”
JS ChuiManaging Partner, CUBE.21“He has excellent writing skills and a great knack for getting to the point. Covering trending technology without resorting to hyperbole and without falling for the overblown expectations of every new startup.”
Rajendran DandapaniDirector of Engineering, Zoho
If You’re Considering Working Together
If you’re building or scaling a SaaS or WordPress product and want clear, experienced input on product direction, UX, or AI strategy, the best next step is a conversation.