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Ruhani RabinRuhani Rabin
Advisory

A second opinion.
A clearer next step.

When a process takes too much effort, customers get stuck, or a technology decision needs another pair of eyes, I can help you work out what to do next.

Workflow & automation

Spend less time doing the same work twice.

If your team copies details between tools or chases the same approvals every week, we can look for a simpler way. I review the steps before recommending an automation or another tool.

For example, a new inquiry could create a follow-up task instead of someone copying an email into a spreadsheet.

What we can work through

  • Map the work and remove steps you no longer need.
  • Connect tools where it saves time and reduces mistakes.
  • Try a small prototype before committing to a bigger change.
  • Agree on human checks, failure handling, and who looks after it.
Product & user experience

Find out where customers get stuck.

People may sign up but never finish getting started. They may leave before buying or need help with a task that should be straightforward. I review the experience and available evidence to help your team decide what to improve first.

That might mean shortening a signup form or making an important feature easier to find.

What we can work through

  • Review signup, first use, and important customer tasks.
  • Look at customer feedback and where people stop using the product.
  • Choose the most useful changes for your team to make first.
  • Agree on how to check whether the changes helped.
Technology decisions

Get a second opinion before you commit.

Choosing software, reviewing a proposal, or planning a system change can be difficult when every option sounds right. I help you compare the choices against your needs, budget, and the people who will maintain the result.

Before replacing a system, we can check whether a smaller repair would solve the problem and what moving would involve.

What we can work through

  • Compare tools, suppliers, and the way your systems fit together.
  • Review proposals for missing work, costs, and unclear responsibilities.
  • Plan migrations around data, connections, and day-to-day operations.
  • Document the recommendation, trade-offs, and next steps.

Start with a focused conversation.

Tell me what is happening and what you need to decide. We agree on the scope, timing, and fee before work begins. The next step might be a review, a written recommendation, or help making the agreed changes.

I've worked in product leadership since 2010 and developed software professionally since 1997. I document recommendations and major changes so your team has a record to work from.

Discuss your project

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