This is a good fit if:
You’re a founder or product lead making roadmap decisions
Your product feels heavier or more confusing than it should
You want product-level clarity before touching UI or features
You care about retention, not just shipping
Work with me if you want product clarity, not more opinions.
I help SaaS and WordPress-based product teams make better product decisions, reduce friction, and improve retention – with product thinking first, UX second, and AI only when it genuinely helps.
25+ years in Product & Tech
SaaS + WordPress at scale
Metrics-driven, not cosmetic
How I Work
I work at the product and decision level, not just execution.
I focus on clarity, prioritization, and removing friction.
I challenge assumptions early to avoid expensive mistakes later.
I work async-first and respect teams’ time.
I don’t sell redesigns or hype-driven AI strategies.
Who This is For?
This saves both of us time.
This is not a good fit if:
You only want visual redesigns
You want execution without thinking
You’re chasing AI because it sounds good
You expect fast answers without context
How I Typically Help
Part
Product & UX Diagnostic
A focused teardown of your product through a product lens first, UX second.
I look at
Core value proposition and mental models
User journeys that matter (not edge cases)
Friction that affects adoption and trust
UX issues that are symptoms of product problems
Recorded, annotated walkthrough
Clear priorities: fix now, fix later, stop doing
Practical recommendations your team can act on
You get
Part
Conversion & Retention Reformation
For products with users but weak clarity or stickiness.
Focus
Onboarding and activation
Feature clarity and workflow simplification
Retention and habit-forming loops
UX changes tied directly to product goals
This is not about polishing screens. It’s about helping users understand value faster and stay longer.
Part
AI & Automation Direction
Only when it makes sense.
I help with
Deciding where AI or automation belongs (and where it doesn’t)
Avoiding unnecessary complexity
Aligning AI ideas with product and business reality
UX issues that are symptoms of product problems
This is guidance and direction,
not implementation services.
What You Can Expect
I do not sell redesigns or hype. I help teams make better product decisions.
Independent, opinionated thinking
Clear recommendations, not vague advice
Product-first reasoning backed by UX insight
Respect for real-world constraints (time, team, tech)
Request a Product Teardown
Ready to get clarity?
If you want an experienced, product-first perspective on what to fix, simplify, or stop building, let’s start with a teardown or a short conversation.
Get a Short Conversation