Best Online Survey Tools & Apps to Look for in 2021

In search of online survey software that caters to the office and personal survey needs? You have landed in the best place. Find your suitable free online survey maker out of these best ones to kick start your market research with the help of surveys. 

Be it for calculating the Net Promoter score or for taking customer feedback. An online survey builder is a necessity for every small and large business. When one wants to invest in an excellent online survey maker, one looks for some standard requirements. More and enhanced features along with these basic ones are a cherry on the cake. It makes the software even more favorable. The main features that need to be present are:

  1. Templates: It is given that an online survey builder has to have pre-designed templates. Not every user is adept at creating surveys online. So, such analyze templates come in handy. They are also time-saving.
  2. Pictures and videos: Nothing appeals to the audience to finish up taking the study than pictorial or video description. Sometimes it becomes easier to answer too because of the illustrations. 
  3. Sharing surveys: The customer is ready to take the survey, but you cannot share the survey link via social media because the software does not allow so. You lose out on this response and many other such responses as well. So, the online survey app should allow sharing on all platforms. 
  4. Export files: You want to be able to store the respondent data. What better way to keep it than in cloud storage software! But this could only happen if the survey app integrates with the cloud storage app.

Best Online Survey Tools in 2021

1. Fynzo Survey

Fynzo Survey - Best Online Survey Tools & Apps to Look for in 2021

The best free online survey creator you can find in the market suits users for any purpose. Need to conduct educational research or market research? Fynzo has you covered with a complete set of efficient survey tools.

Features to look out for:

  • Skip logic to skip to questions relevant to the previous answers. Rather than browsing through the whole questionnaire, respondents find the ones applicable to them.
  • Experts are available to guide round the clock. Chat with them to resolve your software issues.
  • Survey templates ranging from customer feedback forms to employee satisfaction surveys, everything is available. 
  • Send surveys by mailing or messaging the link and follow up with reminders to complete the survey. 

Pricing Starting price is $19 per month for the basic plan.

2. JotForm – Intuitive Online Survey Tool

Jotform Best Online Survey Tools 2021

JotForm is a highly intuitive, easy-to-use online form maker app. JotForm’s online forms combine powerful features such as analytics and integrations. JotForm is a solution for people who want to generate leads, send surveys, collect payments, etc.

JotForm’s default forms have an appealing layout and design. But customization options are pretty limited, and the billing structure shifts a lot. Furthermore, logic branching is not sophisticated enough to handle complex requirements. Especially if you are a free user, their customer service reply might be a little slower than usual.

Pricing: Starts at $24 per month

3. Alchemer

Alchemer Survey

Previously known as SurveyGizmo, this online survey maker has served small and large businesses to connect better with their target customers. 

Features to look out for:

  • Design the surveys as you please with fonts, colors, styles, backgrounds, or themes.
  • Use your business logo to make the audience notice you. It also looks better.
  • If you want, you can remove the alchemer watermark to make the survey feel like your own.
  • Users can access surveys on all Android and Apple devices as well as Windows.

Starting price for the collaborator plan is $49 per month. Use the free trial too.

4. Zonka feedback 

Zonka Feedback

Great analytics support, advanced reporting feature, and multiple channels for data collection make up an excellent online survey software. Zonka feedback offers a range of features to enhance the survey experience. 

Features to look out for:

  • Apart from online methods, use offline feedback kiosks as well, with Zonka feedback.
  • Collect Net Promoter Score, customer satisfaction level, and customer effort score to know where your business stands.
  • Get notified of new feedback to check real-time scores.
  • Question branching helps you to direct each answer to a different relevant question. 

The starting price is $79 for a month for the Professional plan.

5. Hubspot Online Survey Tools


The ideal place to answer all your survey building problems. You need to subscribe to it and let them guide you throughout the process.

Features to look out for:

  • Instructions are available for beginners to refer to right from the start while developing a survey to sending it out.
  • With every survey you send through mails, you can add a personalized message to the customer.
  • Attractive surveys encourage your customers to fill out the feedback forms as well.

The starter pack costs $35 per month.

6. QuestionPro – Efficient Online Survey Tools

Questionpro Best Online Survey Tools & Apps to Look for in 2021

The more than efficient tool makes creating online surveys much more manageable and convenient. Polls, forms, questionnaires, all these surveys taking methods are available here.

Features to look out for:

  • Multiple languages support provide you with an edge as you can approach more parts of the population.
  • Experts are ready to chat with you any time of the day about your survey troubles.
  • Calculate your Net Promoter score as well with analytical tools in this online builder.
  • Professionally used rating scales like the Likert scale are available for all versions.

QuestionsPro can do customizable multilingual surveys. There are multiple templates with over 30 question types and branding options for users. The steep learning curve and slow customer support can, however, impede a smooth workflow.

Pricing: The pricing plan starts at $15 per month. Starting price for the Advanced version is $129 per month. The basic version is free.

7. Survey Monkey – Well Known Online Survey Tools

Survey Monkey

Survey your way through the customer’s minds to tap into exactly what they want from your products and services.

Features to look out for:

  • There are 15 types of questions to apply in the question like A/B comparison, text box, multiple-choice and more.
  • Survey Monkey Audience helps you find out the people who match the criteria you choose.
  • Create short but meaningful surveys of 5 minutes to avoid losing respondents midway.
  • Keep your data safe while collaborating with remote teams.

The team advantage plan costs $25 per month.

8. Free online surveys


As the name suggests, you can create free surveys with equally efficient tools that other online survey software can offer.

Features to look out for:

  • The AI of this software can interpret your questions and can suggest different question types depending on that.
  • Integrates with slack so that you can work together with members on management and surveying. 
  • Share your findings with other people in your firm or stakeholders.
  • You can also evaluate your employees with IQ quizzes or efficiency tests.

The essentials plan is available for $12.99 per month.

9. Google forms

Google Forms

Create quick and short surveys with the most popularly used online survey platform for educational and business purposes. At the back, it is powered by Google Sheet.

Features to look out for:

  • Let’s you put brief descriptions explaining the topic and purpose of the survey.
  • You can collect their data like mail id, educational qualification, age, and gender.
  • Provide scores as soon as respondents finish with the quiz or survey.
  • At the end of the survey, you can also show respondents who are the answers that were wrong along with their correct answers.

Completely free to use.

10. Typeform


The online survey maker that keeps upgrading itself to serve better has made further improvements in its interface. 

Features to look out for:

  • New and improved interface and user dashboard to ease out editing survey activities. 
  • You can represent data with a table, or also like how messages are displayed in the inbox.
  • Ask questions that sound like a conversation rather than a survey.

The basic plan starts at $25 per month.

11. Pulse Insights


Pulse Insights is the place where you can gain deeper information on how your customers are thinking. Use it to your best advantage.

Features to look out for:

  • Build questions that the respondents can quickly grasp. It gets you more responses. 
  • Integrate with Google Analytics to get data analysis in an instant. 
  • Creating online surveys with custom designs and backgrounds is easy with Pulse insights.

Pricing is expensive since it starts at $4000 per month. 

12. Sogosurvey 


This online survey builder is always ready to get you started with preparing surveys to send out. Top-notch customer service is what makes users happy to stay with Sogosurvey. 

Features to look out for:

  • Apart from feedback survey templates, there are surveys to analyze mental wellbeing as well.
  • Users have vouched for it to be a pretty efficient survey tool. You can trust this software to deliver the best for you.
  • Distribute creative surveys via any platform like social media or text messages.
  • Improve your Net Promoter scores to benefit your company image.

The starting price with a plus membership costs $25 per month.

13. Qualaroo – Customer Feedback and Satisfaction Surveys

Qualaroo Best Online Survey Tools 2021

You can use Qualaroo to ask the right questions at the right time.

Their proprietary Sentiment Analysis is used to process the responses to the questions. IBM’s natural-language-processing artificial intelligence gives you actionable user insights. It is great for the market research survey.

They offer a free trial period for you to check out all the features. The core features of good survey software can be found in every Qualaroo user.

Unlike email surveys, Qualaroo is a customer satisfaction surveys solution that comes with various templates to choose from.

14. ProProfs Survey Maker

Proprofs Survey Maker Best Online Survey Tools 2021

With ProProfs Survey Maker, you can conduct surveys and analyze data. Its minimalistic yet classic interface aims to delight both survey respondents and users.

The free version gives you access to:

  • Unlimited Questions
  • Unlimited Surveys
  • Unlimited Responses
  • Survey Scoring and Advanced Logic
  • Professionally made templates
  • Custom logo and branding
  • Presentation ready reports
  • Advanced analytics

The paid plan allows ProProfs Survey Maker to integrate with many major CRM and marketing tools. ProProfs Survey Maker includes hundreds of professional survey design templates and a question bank with over 100 question types. The feature set makes it a great utility for sophisticated surveys.

You have 15 days of access to all ProProfs Survey Maker features when you sign up for a free trial. After the trial period ends, you can choose a plan for $7 a month.

15. Kwik Surveys

Kwiksurveys Best Online Survey Tools 2021

There is no surprise in using Kwik Surveys. Anyone can easily create a survey using this tool since it is user-friendly.

The survey maker is not cheap to upgrade, and the options for customizing are limited. The Kwik Survey is often called boring because it is too simple for its own good.

Pricing: Starts at $12.99 per month

Social media 

Social media is also gradually emerging to be an excellent platform for taking feedback and polls. Users can use many platforms in this way for business advantage. Social media is also a place where you can find the most number of your target audience.

  • Instagram has a unique polling method where viewers can vote on the story itself. You can also collect opinions on open-end questions through replies to the story.
  • Twitter provides polling and voting options in tweets itself. Twitter hashtags are also how many people count votes.
  • Other mediums like Facebook can also be used to collect feedback and organize voting events.

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