If you’re like most businesses online, the first thing you think of when you hear content marketing is blog articles. However, even though blog articles have proven to be highly effective, there are many other types of content that you should include in your content marketing strategy.
Different types of customers are influenced by different types of content in a variety of ways. Most of the time, using more than one content type helps you reach out to customers and connect with them at different stages of the digital sales funnel.
In this article, we look at two of the most effective types of content other than blog articles and how to use them to generate new leads and increase sales: long-form content and white papers.
1. Long-form content
One of the most powerful ways of increasing your subscriber base and establishing yourself as a thought leader in your industry is by creating long-form content and making it freely available online. The next step is asking the readers to subscribe in order to receive the next chapter of your online guide.
The best type of content to create is “Ultimate Guides”, which many successful online content creators usually separate from their regular blog posts. This type of content typically ranges from 5,000 to 15,000 words and may include multiple chapters, each with its own page. Once you cover an entire subject, your subscribers are unlikely to go elsewhere for information on it.
For the best results, break down your ultimate guides into easy-to-understand sections and promote them aggressively so that your potential audience knows where to find your content.
2. White papers
This type of content involves offering densely packed information aimed at sharing data on a given subject and offering solutions. White papers don’t leave out any details.
White papers are a powerful means of gaining respect in your industry and positioning yourself as a thought leader. Moreover, they are fantastic for generating leads.
Given the all-encompassing nature, white papers can take a while to create and usually demand a higher fee than other content types when you hire top SEO services such as SEO Pros to create them.
They start with an introduction or a summary and their format features distinct sections. A table of contents is used when the length of the white paper exceeds a few pages.
White papers address a specific problem, such as strategies for generating more shares on social media, and offer a solution, such as using user-generated content, scheduled posts, and more hashtags.
Most of the time, you give an argument about why the proposed solution is the most effective. White papers are an invaluable asset when it comes to promoting your services or products.
Here is a well-explained infographic to assist your understanding in it.
A final thought
The main pillar of many content marketing strategies is blogging, but that is not to say that it should be the only type of content you used to connect with current and prospective customers. Diversifying your content marketing strategy across various types of content types helps you achieve significant, sustainable, and long-term results from your internet marketing campaigns.