Fifteen years ago, the idea that anyone could turn their identity into a business with nothing more than internet access would sound like the punchline of a joke. Today, the digital landscape has launched entirely new aspects of marketing, industry, and entrepreneurship that most businesses could not survive in the modern world without.
Read moreHow Personal Branding Has Turned Influencers into Entrepreneurial Forces
Marketing is the greatest tool a company has in their tool belt. It alone can make or break a business. It helps you tell your audience that your product exists and that your company is providing it at a reasonable price. With the invention of the internet, many businesses are going the online way when it comes to advertising. This has its advantages and disadvantages. It’s become uncertain whether offline marketing still has viability in the current climate. Here are some reasons why it does.
When starting a business such as a clothing brand, the biggest concern that you have is the cost or the capital that you need to raise up for your business. You might feel overwhelmed but don’t worry too much, because you will figure things out and start your business smoothly as long as you know the important things that will affect your capital.
Read moreHow Much Would it Cost You to Start a Clothing Brand?
If you ever think that the new live video stories from Instagram look a bit familiar, there is a proper reason for that. It is more or less similar to lifting a page straight from the current Snapchat playbook. Well, this move is practically not any kind of surprise.
With the field of live video making creating some waves these days on visual-heavy social networks as Periscope and Facebook live, it is just matter of time when the fierce coding right before Instagram spun into some real-time storytelling services and spotlight.
It’s very rare to see a movie or TV show that doesn’t contain some product placement. In some cases, product placement has nothing to do with any effort on the part of brands to be noticed. For example, in spite of being featured prominently in the Tom Hanks vehicle, Castaway, FedEx did not solicit the studio for product placement, nor were they compensated.
In this case, the decision was made to use a real company rather than a fictional one because the director worried that a fictional company could be unintentionally funny.
Read moreKey Product Placement Mistakes That Businesses Make