Instagram Stories: How It Is Beneficial For Brands

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If you ever think that the new live video stories from Instagram look a bit familiar, there is a proper reason for that. It is more or less similar to lifting a page straight from the current Snapchat playbook. Well, this move is practically not any kind of surprise.

With the field of live video making creating some waves these days on visual-heavy social networks as Periscope and Facebook live, it is just matter of time when the fierce coding right before Instagram spun into some real-time storytelling services and spotlight.

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Key Product Placement Mistakes That Businesses Make

Key Product Placement Mistakes That Businesses Make

It’s very rare to see a movie or TV show that doesn’t contain some product placement. In some cases, product placement has nothing to do with any effort on the part of brands to be noticed. For example, in spite of being featured prominently in the Tom Hanks vehicle, Castaway, FedEx did not solicit the studio for product placement, nor were they compensated.

In this case, the decision was made to use a real company rather than a fictional one because the director worried that a fictional company could be unintentionally funny.

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The Secret To Brand Relevance: Disruptive Innovation

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What Is Disruptive Innovation?

Disruptive Innovation is exactly what it sounds like: innovation that disrupts a given market, or “scene”. In terms of music, Elvis, The Beatles, and Jerry Lee Lewis are all excellent examples of “disruptive innovation”. These men pushed the boundaries of music such that a new genre developed and was made popular: Rock ‘n Roll.

Now major labels did sort of “brand” each “new sound” that came from their studios. If you want to find the greatest success with your brand, you’re likely going to have to do the same thing. This is especially true with music, which is why it has been used as a sort of case study here.

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