branding

How Social Media Creates a New Generation of Brand Ambassadors

In advertising, word of mouth is king. For years, companies relied on word of mouth to create a strong and loyal customer base for their brand. Before the Internet and social media, “word of mouth” was a more literal term,…

Top 7 SEO Tips for Brands

Search Engine Optimization is an important part of your brand online success.

Your Brand Voice on Facebook – 6 Most Important Factors

If you have your own business, it is so important to understand how to use Facebook to promote your brand. When you create a page for your business, you are potentially reaching millions of consumers, and you make your brand more accessible to them.