To build a brand, you need more than just money and the first step towards creating a brand is to opt for trademark registration in India that stands as a backbone for branding. Many companies face infringement when they do not register the mark and demonstrate a tad recklessness can cost millions as well as a reputation once the brand is out in the open market.
The best way to learn brand management is to see others in the industry who have stood up to protect their brands. There are several examples of trademark infringement out there and your business holds a great chance to benefit from those.
Here are 5 Branding Cases that occurred in the past and learning from these cases can help you implement lessons better for your business.