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Building a SaaS Startup in 2022: All You Need to Know

August 22, 2022

Building A Saas Startup All You Need To Know

The SaaS industry is expanding at a rapid pace. Gartner expects end-user spending on public cloud services to grow 21.7% in 2022, reaching a whopping $482 global spend.

And further data shows that the number of SaaS customers is on the rise too. In fact, more than one-third of businesses have already shifted to cloud-based systems for their needs.

But here’s the thing. Building a SaaS startup in 2022 seems like an idea guaranteed to come through. However, many entrepreneurs cannot understand that a significant number (over 70%) of all SaaS startups fail within the first three years of being founded.

With this in mind, it’s essential that when considering building a SaaS startup, you know what to do. This article will guide you through the process, telling you everything you need to know to ensure that your vision turns into a success story.

Let’s get into it.

Companies Inspired by Greek Mythology Logos Today

February 24, 2022

Companies Inspired by Greek Mythology and Their Logos

Greek mythology is present in our everyday lives whether we know it or not. It is deeply embedded into our everyday culture, and a lot of the movies we see, books we read, the music we hear, and yes – even products we buy – are deeply influenced by the Ancient Greeks.

The ancient Greeks had many different gods and goddesses – hundreds of them – and they are reflected through us through our language on an everyday basis. Let’s take a look at the companies that use ancient Greek cultural anthropology as their business name and logos.

How Product Label Designs Impact Consumer Behavior and Sales

February 24, 2022

Hundreds of products vying for buyers’ attention fill grocery store shelves. Usually, the initial thing that catches a shopper’s attention is the packaging and the product label design. That’s why it’s crucial to create impactful Product Label Designs that effectively convey the manufacturer’s message. It’s a way to increase brand identity, awareness, and loyalty.

Tips To Create a Competitive Corporate Identity In 2021

April 22, 2021April 7, 2021

Corporate identity is what makes a brand up and running every day. It helps cement first impressions which starts from a logo and includes a website, business cards, letterheads, presentation folders, not to mention, social media platforms. Companies that maintain a successful corporate identity perform better in the long haul. These companies not only build trust but also excite all the customers and clients for their products and services whenever they are about to launch.

Here we will focus on one of the most important and popular marketing tools i.e. presentation folders to help build corporate identity and discuss how it can be targeted effectively against your clients and audience alike.

How to Develop a Unique Brand Identity In 2021

April 3, 2021April 3, 2021

Business owners often use the terms brand and logo interchangeably. While a logo is an essential part of your brand, it is not enough to stand out. Brand building is a multi-layered process, requiring lots of analyzing, testing, and updating. In this article, we cover a few actionable tips on building brand identity in 2021.