branding

Your Brand Voice on Facebook – 6 Most Important Factors

Social media marketing is an essential tool for any business, and Facebook is by far the most popular and most effective network. If you have your own business, it is so important to understand how to use Facebook to promote your brand. When you create a page for your business, you are potentially reaching millions of consumers, and you make your brand more accessible to them. You can directly interact with your customers, and keep the conversation about your product or service going. How you brand yourself on Facebook is worth putting extra effort into. You will want to maintain consistency and humanize your brand. Here are some strategies to keep in mind for branding on Facebook.

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The Importance of Personal Branding For Your E-commerce Businesses Growth

E-commerce is one of the most vibrant and interesting industries out there. The presence of the internet in people’s lives has made shopping an almost completely virtual experience and this business can only grow both in terms of size and complexity.

It isn’t really that noticeable, but personal branding is essential to these types of businesses. That’s why no one talks about the e-commerce as such, but everyone knows about Amazon and eBay as the places to go online and buy things.

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How Social Media Creates a New Generation of Brand Ambassadors

In advertising, word of mouth is king.

For years, companies relied on word of mouth to create a strong and loyal customer base for their brand. Before the Internet and social media, “word of mouth” was a more literal term, referring to the recommendations of friends and family to drive consumers through the front door. Now it’s a marketing phrase that’s gone digital. Consumer review sites and social networks drive advertising power than can’t be bought because it comes from the source—honest reviewers.

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Tasks to Perform for Creating and Marketing Quality Content

Tasks to Perform for Creating and Marketing Quality Content

Content drives all online marketing initiatives, and E-commerce platforms are no exception. You need quality content to connect closely with the target audience and build relationships and to rank well in search results. By publishing quality content consistently, you demonstrate your domain authority that helps to earn backlinks which leads to better ranks.

High visibility ensured through top rankings drives more traffic to websites thereby increasing leads and conversions that ultimately bring in revenue.  The marketing cycle is thus effectively completed which could never have been possible without quality content.  Therefore, you have to pay critical attention to the process of creating quality content and marketing it.

By publishing creative content that is also informative and entertaining, you can impress the audience and influence their online behavior. Content helps to attract new customers, prevail upon buyers and encourage them to buy more and gives you an advantage in staying ahead of your competitors.

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Designing Your Website Using Color Psychology

Designing Your Website Using Colour Psychology

When designing a website, there is a lot that needs to be considered. From the layout to the graphics used, every element comes together to create the right user experience and overall image of your brand.

One element that needs a lot of consideration is the colors you use. Most site builders will give you the ability to choose from a huge assortment of templates, with varying color schemes. How do you select the right one for your business and target consumer base? Below, we are going to take a look at various colors in further detail to give you a better understanding of their impact in terms of web design.

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