branding - Page 2 of 8 - RuhaniRabin.com

The Importance of Web Design Services for Small Businesses

Have you ever thought about why small businesses often have outdated websites? With the development and improvement of the overall internet landscape, properly designed websites have become crucial to any business – from small businesses and startups to huge, world-famous brands. Large companies boast about stunning web pages, and brands that were once unknown, but are now soaring above their competitors receiving recognition throughout the world. At the same time, small businesses and startups are having a hard time surviving the competition.

The thing is that the majority of small businesses think they can do quite well with DIY websites. They go online and look for free website building tools. While this could be a solution for some independent nerdy site, it’s a far cry from a successful online presence for a company. To launch a functional, responsive, and converting website, it’s necessary to hire a web design agency that will take care of all the needs and wants of your company in terms of a site.

Vital Tips For Effective Logo Design

Branding is an essential component of a successful business. That means developing a striking look that is immediately recognizable to consumers, and at the very core of this is an effective logo. Just how vital is a logo? Amongst the most powerful images from popular culture over the last century or so you will find logos; Coca Cola, Walt Disney, Mercedes, Nike, to name but a few. These are etched across billboards, t-shirts, TV screens, and the internet, but most importantly, etched into our consciousness. Just seeing an iconic logo triggers a response that brings a brand to life in our imagination. This is what a great logo can do, and in this article, we’ll be looking at a few tips to create an effective design for your logo.

How Brands Are Using Blogger Outreach For Credibility, Visibility, and Revenues

Blogger Outreach is an innovative and non-traditional digital marketing strategy. The strategy focuses on establishing relationships with industry related bloggers and influencers. This is followed by requesting bloggers to publish your content (along with your backlink) on their website.

In the past couple of years, Blogger Outreach has emerged as one of the best digital marketing strategies. By establishing good relations with bloggers in your industry, you get access to their platforms to communicate with relevant audiences.

For Google, Blogger Outreach is a White Hat Strategy that can help brand websites deliver on multiple fronts. From a user standpoint, figures state that people are more likely to trust someone they already follow. This is why Blogger Outreach is being preferred by many brands and agencies over Guest Posting. The influence and authority that bloggers and reviewers have over their audiences make Blogger Outreach a very attractive digital marketing strategy.

Rank Your Content: Best Ways You Need To Know

Want to own a flourishing business? In the 21^st century, your best bet is to have strong content on the internet that propels clients and even sponsors to have your brand on their radar perpetually.

As a young entrepreneur, I knew this- rather, I thought I knew this.

Instead of digging through the basics and understanding the whole concept of building a brand on the net, I jumped to creating a website from scratch, thinking I’d learn as I moved on, how to rank my content as part of the top tier content on the web. Guess what happened? It collapsed! I didn’t understand what content ranking meant, and I paid dearly for it.

How to Sell Your Brand by Building Consumer Awareness

Driving consumer awareness is a great way to create more sales for your brand. It could be a guest article, a podcast, a print mention, a video presentation or just a successful multi-channel marketing campaign.

Different types of content can really push your target audience to land on your website which increases awareness around your brand. However, you cannot use web traffic alone to convert them into tangible sales. The initial step involves having a complete understanding of the conversion funnel. Perceive how every individual step of the funnel is aligned with your brand.