Have you ever thought about why small businesses often have outdated websites? With the development and improvement of the overall internet landscape, properly designed websites have become crucial to any business – from small businesses and startups to huge, world-famous brands. Large companies boast about stunning web pages, and brands that were once unknown, but are now soaring above their competitors receiving recognition throughout the world. At the same time, small businesses and startups are having a hard time surviving the competition.
The thing is that the majority of small businesses think they can do quite well with DIY websites. They go online and look for free website building tools. While this could be a solution for some independent nerdy site, it’s a far cry from a successful online presence for a company. To launch a functional, responsive, and converting website, it’s necessary to hire a web design agency that will take care of all the needs and wants of your company in terms of a site.
However, small businesses are often found at the bottom of the ‘food chain’ due to their limited budgets and poorly executed advertisement. Even with limited opportunities, it is better to invest in quality services that will affect your brand, rather than getting tons of bad-quality assistance. You want to have a robust online presence that would be your face on the World Wide Web. So even a modest website with just a few pages and some essential information is better than a generic site built via free tools with zero of your brand’s identity. And to do that, you need the right web design agency at your side.
That said, proper web design is not an option anymore if you want audiences to notice your company. Let’s see how hiring the right web design service providers can affect your online reputation, image, and overall exposure.
First Impression Is the Key
It goes almost without saying. It’s like a millennia-old saying that people seem to know and understand somewhere deep in their subconscious. And no wonder – this notion initially had to do with face-to-face meetings. However, now you can say it regarding almost any interaction. It includes online interactions, too.
What do you think about your current branding? Does it seem exciting and attractive to you? Does it say anything about your company’s services? If you’d come across your website or even just the logo, would you want to learn more about the company? Ideally, the answer to all of that should be a definitive ‘yes.’
A reliable and reputed web design agency will make sure that the design of your site, its concept, look, and functionality meets your needs and requests within the set budget. If your website’s design is not aesthetically attractive, you can quickly lose a chunk of your audience just based on looks.
It’s crucial to get a hold of the visitor’s attention right away. Poor font choice, inconsistent colors, complicated navigation, and ugly products don’t go unnoticed today. It’s simply not wise to cut costs when you need proper business presentations, and doing so will make attaining a good reputation a more challenging task.
Building Trust Using the Website
What do you think, when you happen to land on a sleekly looking website, great looking logo, or clear advertisement? Most likely, you are impressed by it and take some interest in its owner. For some reason, you seem to trust it, like a reputable brand instantly. However, you don’t know almost anything about the product, service, or business altogether that stands behind that website.
The appearance of this instant trust is genuinely unusual and surprising. And although it’s unclear where it comes from exactly, you want to harness this trust as an entrepreneur. Your visitors and potential customers should experience some emotional attachment to your company, your brand. After coming across your brand, they should want to discuss it with their friends, while looking forward to finding out more about your company on their own.
When your website is well-designed with your audience and brand goals in mind, it conveys trustworthiness and dedication to the clientele. You let your audience know that you care for its needs and desires and want to provide them with the best products or services possible, and you start by providing them with a fantastic website. Likewise, if your website looks and feels stunning, has simple navigation, and its content is clear and understandable, your audience will appreciate it.
Good Design Is Not Just about Your Website
If you take a look around, you will notice that the right design solutions gradually take over the world. You can see a great design in seemingly every possible niche – from toilet paper packaging to construction machinery.
And if you own a small business, good website design is something you should consider as one of your main priorities. Outdated websites are getting lost among spectacular, highly functional, and aesthetically impressive sites. You don’t want your business to be associated with a flimsy, poorly designed logo or marketing materials. And the website is just the start – good design has to involve all the aspects of your business. Making sure every part of your business is consistent with each other will bring integrity to your image.
If you want to reach your target audience and build a stable relationship with it, your website design should include their needs and wishes. It may be a rather challenging task for a small business, so it’s best to hire a reliable web design agency to take care of your website. At the same time, not prioritizing your company’s website enough will negatively affect your brand image and can leave you on the outskirts of the market.
Web Design and Search Results
Neglecting design may have severe consequences in terms of who finds your site in search engine results. Proper web design can improve your position in search results, adding potential leads into the stew, while bad design can throw you back.
Also, modern, reputable web design agencies make sure that their clients’ sites are optimized and work quickly because slow loading speeds tell search engines that the location can’t compete with other players in the field. It’s also essential to put your main message out in the upper part of the homepage, above the fold.
Conclusion: Respect Your Audience
Proper web design is crucial for your business if you want to stand firm among your competitors. Thus, forget about free website builders. Moreover, it’s best if the agency you hire builds your website from scratch. Some companies use customizable templates, which at first may look great, but you will soon notice tens if not hundreds of websites that have similar functions, graphics, structure, etc. At the same time, when the agency designs a site for you from scratch, it will be unique and will only feature the things you agree on with the design company.
Web design agencies do more than website designs – they develop sites, write content, and some can even handle marketing matters. While it mostly depends on your budget capabilities, there are always ways to make things work. Maybe you won’t get everything at once, but if you build strong business relationships with your design agency, the sky’s the limit to what you can do with your website over time. Just remember that you do it for your audience, which expects certain things from you in terms of solutions, services, and attitude. And all of that starts with your website’s design.