It is not easy to start a business in today’s cut-throat world. Most sectors are already saturated. According to the Bureau of Labor of the US, one in every twelve companies closes every year. Similarly, only 50 percent of startups operate for more than five years!
With such ominous predictions, small businesses need to put in extra effort to ensure their survival in today’s time. A critical aspect of conducting business that is often overlooked by startups is marketing. Businesses spend too much time in perfecting their product or offering. Not enough time is spent on actually marketing it.
To yield significant results, you need to market your product effectively. Here are some marketing fundamentals that will take your small business a long way.