3 Digital Marketing Tools to Engage Customers Better

Engaging customers is one of the most critical requirements for successful marketing. An engaged customer will be actually interested in your products & services, be open to receive marketing messages from you and even recommend your business to others. In other words, customer engagement fuels customer loyalty.

According to a recent marketing survey, 58% of marketers have reported that increase customer engagement was their number one priority. On the other hand, 44% marketers also stated that improving customer engagement was their number one challenge.

So how can marketers tackle this problem? Luckily, there are a few digital marketing tools that can help you get the job done

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What You Should Include in Your 2018 Marketing Plan

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What do most people do at the end of the year? Well, they think about the next one, create plans and make new resolutions. Entrepreneurs and marketers are already looking for new ways to get their digital marketing strategy ready for the upcoming year. This is the reason why we’re here – to talk about kicking it off with marketing trends that are going to dominate in 2018.

In 2017, you may have mastered the current marketing trends, increased your brand visibility, as well as your revenue. However, the best marketers are those that innovate, because you can’t expect to use the same marketing channels and pitch for an extended period of time without suffering a decline in your reach. It’s time to start thinking beyond current best practices and create your own unique marketing strategies. Let’s see which marketing trends you should focus on in 2018.

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How to Build a Rockstar Marketing Team for Your Business

How to Build a Rockstar Marketing Team

Marketing has always been a significant element of entrepreneurship, but it seems that it has become even more important in the digital era. It is almost impossible to run a project successfully these days without the corresponding promotional strategy. A recent study proved that content marketing leaders actually experience 7.8 times more site traffic than non-leaders.

In such circumstances, it is evident that you need to form a great marketing team if you want to give your company a sales boost. It’s not easy to do it but it’s not impossible either – you just need to follow a few simple tips. In this article, we will show you how to build a rockstar marketing team for your business.

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The Secret To Brand Relevance: Disruptive Innovation

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What Is Disruptive Innovation?

Disruptive Innovation is exactly what it sounds like: innovation that disrupts a given market, or “scene”. In terms of music, Elvis, The Beatles, and Jerry Lee Lewis are all excellent examples of “disruptive innovation”. These men pushed the boundaries of music such that a new genre developed and was made popular: Rock ‘n Roll.

Now major labels did sort of “brand” each “new sound” that came from their studios. If you want to find the greatest success with your brand, you’re likely going to have to do the same thing. This is especially true with music, which is why it has been used as a sort of case study here.

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