Technical Search Engine Optimization (SEO) is optimizing websites and servers so that your site is ranked higher organically. This is important because the search engines give preference to those sites that fulfill certain technical characteristics. Some of these characteristics revolve around how to secure the connection or how fast the site can load.
It is easy to understand that improving the technical SEO of your site will make it more noticeable. However, there are many other ways your site will improve once you implement the technical SEO. We have compiled a few reasons that reflect how necessary technical SEO is for your online business.
Table of Contents
Improving Organic Search
No matter what the size of your online business is, organic search plays a key role in improving audience engagement and ultimately in generating revenue. It is one of the key factors that dictate how well your business will perform. Google, as we all know is the largest search engine and makes up about 75% of the search market. The rest of the 25% is owned by Yahoo and Bing, etc. Therefore, it is important for you to rank your website higher on Google’s Search Engine since that is where most of the traffic will be seen.
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Google is also one of the most popular providers for email. At the same time, other search engines contribute to making your brand visible as well. Companies that provide digital marketing services will usually focus on improving your sites ranking on Google’s SERPs.
The failure or success of an online business is heavily dependent on the trust and credibility that they build among their audience. SEO is an important way through which you can build trust among your customers. A website that has a well-established SEO will be more favored by Google as well. There are many ways through which you can enhance your SEO such as:
Google will grant you authority only if your site is fulfilling the thresholds set by the search engine giant. What most businesses fail to understand is that authority is not granted overnight. Similarly, constant efforts will help you gain the trust of your customers. Building trust doesn’t end online, your product or service must be of the same what you promise online. This is the only way for you to earn respect as a brand.
Using Secure Sockets Layer (SSL) forms a secure link between the server and the browser. Google has made it clear in the past that it prefers HTTPS rather than HTTP. HTTP websites are given greater preference and are therefore considered to have better SEO.
Improving User Experience
Google has algorithms that detect if your site is getting positive feedback from the users. The user experience plays an important role in how your website is ranked organically. If the people visiting your website are not getting what they want, your website SEO will suffer greatly. Google has more recently started showing results directly on their Search Engine Result Pages for users. Therefore, the good user experience would be one in which the user finds exactly what he needs in a few clicks. The fewer clicks, the better the user experience. Having a website that is fully responsive is also very important when it comes to Google’s ranking. Your site should be fully functional on mobile, tablet, and desktop. You may improve the speed of your site by using one or more of the ways discussed below:
- Faster hosting.
- Fast DNS provider
- Use minimum plugins
- Using small image files
- Remove unnecessary code
You may also improve the speed of your website through AMP HTML. This code loads pages much faster and increases responsiveness.
Increasing Engagement and Traffic
Mobile traffic makes up an important portion of the website traffic. This makes local search an important part of any business. The local search aims to optimize data in a way that makes it easier for people to find what they are looking for. This type of optimization will focus on certain regions and deliver your brand message. An SEO expert would know how to do this by making the relevant changes to your website. This is where social media profiles will come into handy. Facebook helps you design campaigns that are specifically focused on a particular group of people.
Google also has a way of linking different sites with their social media pages. Another way of establishing a link is through a sitemap. A sitemap improves navigation and helps Google crawlers understand your site in a better way.
Improving your Buyer Cycle
Customers nowadays have a big advantage in doing their research online before buying the product. However, this puts the seller at a tighter position. This is why it is important for you to be as authentic as you can online.
Build trust through relevant SEO tactics and engage your users. This eventually helps to improve your buying cycle and eventually improves revenue generation. Create the sort of brand image where people remember your services and give positive feedback that would help you gain more customers.
SEO Gives Measurable Results
It can be quite challenging at first to understand what is and what is not working for your website. Good SEO practices make it easy for you to understand where you need to work. Proper tracking of your site’s analytics can help you understand where the problem areas are. There is no defined way to understand how your actions are affecting the outcome. However, with time you will be able to quantify different actions and eventually aim for higher results. An easy way to measure the results is to keep a record of all the data before and after SEO. This will help you see what you are doing right or wrong in that case.
Surprisingly, technical SEO is cheaper than most marketing tactics. The outcome generated is much higher and more long-term. Your brand can benefit greatly if you implement SEO in the right way.
Moreover, technical SEO has an impact which lasts for several years. At your end, it is important to closely follow the latest trends and practices related to this field. The latest SEO practices will depict your business as an honest one and generate relevant traffic.
Technical SEO requires you to fulfill a number of steps for your website. It is also important to understand that your site will not be ranked overnight. SEO takes time to implement and even more time to show results. A little patience during this process will do wonders for your site’s visibility.
Most businesses fail to understand the importance of Technical SEO and struggle with their brand’s image. It should not be taken lightly and a certain amount of your budget needs to be allocated to this side of your business. This is the only way you can create your brand identity and develop trust among your audience.
Arslan is an electrical engineer with a passion for writing, designing and anything tech-related. His educational background in the technical field has given him the edge to write on many topics. He occasionally writes blog articles for Dynamologic Solutions.