When it comes to marketing of your business, there is no scarcity of channels that can be utilized to spread the word about your business.
Popular examples of marketing channels include television, radio, billboards, and print media. However, the advancement of technology in the past two decades has rendered the traditional channels of marketing almost obsolete.
The online shopping habits of consumers have changed as more and more people now search for goods and services online. This means that businesses now need to focus on advanced methods to gather more exposure and attract maximum eyeballs in search engines.
One of the most effective strategies to achieve higher ranks is a technique called Search Engine Optimization or SEO.
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What is Search Engine Optimization?
Search Engine Optimization, or shortly SEO, is a technique that is meant to optimize your website’s performance in organic search results. It is an attempt to ensure that your website is found in search engines such as Google, Yahoo, and Bing for keywords and phrases relevant to the business. Search engines look at a wide range of factors to rank a website. Some of these factors include:
- Website content
- Credible backlinks
- Website’s visuals, navigation, and overall user experience
In the current competitive environment, a large share of your success depends upon the performance of your business website. It isn’t the quality of your product or service alone that accounts for your online success, a host of other factors including web designing, customer relationship, and a strong SEO strategy decide the fate of your business.
The end goal of SEO is to rank a website at least on the first search engine result page (SERP). It tells a search engine about web stores and businesses which deserve the attention of shoppers and searchers. If you haven’t already invested in SEO, here are five vital reasons why you should implement SEO for your business.
1. SEO drives more traffic:
There is no shortage of ways to attract more traffic to a website, but search engine optimization is, by far, the most effective and cost-efficient. The prevalence of the internet and smartphones has made search engines the desirous place for consumers to search for products and services online.
Statistics by Search Engine journal noted that 93 percent of buying circles now begin with an online search.
SEO ensures that your business website drives new traffic and gets maximum visibility. Since the number of sales directly depends on your web store visibility, SEO also maximizes your revenue. It is highlighted by the conversion rates for Q2 2017, which indicated that for every hundred visitors a website gets, 2 or 3 of them move towards a sale. However, this will require your website to rank higher for relevant keywords and phrases.
2. Cost-efficient growth:
With a strategic SEO strategy in place, your business can grow faster and outrank your competitors. SEO services may cost you some money, but compared to other marketing practices, SEO provides you high-quality traffic without you directly paying for it.
According to webstrategiesinc.com, small and medium-sized businesses spend as much as 12 percent of their total revenue on digital marketing campaigns. This is a significant amount of money, considering that the campaigns may or may not provide you the desired results.
Professional SEO strategy may sometimes require a larger investment than PPC and ad campaigns, but with SEO, you can be sure of significant improvements to the performance of your website. Unlike other practices that drift your website back to its initial position once the campaign is over, SEO gains are permanent and long-lasting.
3. Better ranking:
As stated earlier, the majority of people use search engines to find products and services they want. It is safe to assume that most of the searchers do not go past the first search engine result page. A recent study showed that websites on the first page of search results receive 95 percent of the total web traffic backs this assumption.
Published in imforza.com, three out of four people never actually make it past the first page. In other words, you need your business website to rank higher on search engines, and SEO helps you do it. The higher your site is ranked, the greater the visibility you get, and the more shoppers will find your website.
4. Better user experience:
Search engine optimization is not just about placing some keywords in your website content; it is much more than that. One factor that search engines take into consideration when ranking websites is the user experience on a website. SEO optimize the navigation and content of a website and ensures a better experience for users.
One way to improve the user experience is by publishing authoritative content that educates and engages the audience. SEO also demands that you constantly update your content to keep it in compliance with your SEO strategy. You also need to keep abreast of the latest SEO trends and implement them on your website. If you are based in Orlando and not aware of the latest developments in SEO, Orlando SEO Consultants can guide you.
5. Competitive edge:
Search engine optimization can help you gain a large portion of the online market share. Many consumers decide whether or not they want to purchase their goods and services based on your website.
If your site is taking advantage of SEO, you get more than a fighting chance to gain an edge over your competitors.
However, the opposite can also apply. If you aren’t effectively using SEO, chances are that your rivals will outrank you and dominate the online marketplace.
Your site’s success is also dependent upon the originality of its content. If any portion of the content is plagiarized, then your SEO will drastically decline. You can save yourself from committing plagiarism with the help of www.plagiarismsoftware.net.
There are hundreds of plagiarism checker tools available on the web these days. But, you, as a website owner, must select the best one as your site can get deindexed from search engines due to plagiarism.
This plagiarism software offers multiple plans that are extremely affordable for everyone. Its advanced algorithms help the users to figure out even if a single sentence is copied from any other source. If you wish to check whether the existing content of your site is plagiarized or not, then you can use the exclude URL feature of this software.
SEO is vital for your long-term business success. When done correctly, it can increase your brand’s visibility and drive more traffic to your website.
A good SEO strategy will also help you improve your conversion rates and boost your client base. However, it is pertinent to mention that SEO will not take your website from obscurity to the top of the search results overnight. It is a long-term process and requires some time before it starts producing results.