Mobile search is hotter than ever, which means that local searches will be taken along for the ride. There is a lot of excitement around it and suggestions are being put forward as to how websites can dominate local and mobile search. But when you look closely, SEO strategies for mobile devices aren’t really that different from conducting a strategy to dominate traditional search.
While it is true that mobile searches are more likely to display local results than other forms of content, this trend might be exaggerated. It should be noted that a significant portion of searches on desktop computers have local intent as well. As the functionalities of mobile devices get improved, users will start using mobile internet the same way they do a traditional PC.
A significant percentage of individuals already have Blackberries, iPhones, and devices that run on Android. The increasing screen size, battery life, readability, and multimedia capacity of these smart phones are not “unique”. Instead, the mobile industry is moving forwards feature parity with the desktop. Recent research studies conducted by Doubleclick also shows that search behaviors are becoming similar.