Are you struggling to increase your website rankings?
You might already know that if you want to rank on the first page of Google you need to build high-quality backlinks right?
So how do you build links that will increase your website rankings?
I am glad you ask because if you are having a hard time building links to your website, you are in the right place. I will share with you five link building techniques that work in 2019 and how you can implement them for higher rankings.
So let’s get started.
1. Resource Page Link Building
The first link building technique I will be showing you are the resource page link building.
Now, what is a resource page link building?
Resource page link building is where you find resource pages on the web that matches your blog post topic and reach out to get your article included on that page.
Sound simple right?
Here’s how to find and build links from resource pages. Your first step is to find resource pages in your industry.
Here’s a list of search strings that you can use to find resource pages from google search:
- “keyword” + inurl:links
- “keyword” + intitle:resources
- “keyword” + “helpful resources”
- Site: .gov + “resources”
- “keyword” + “other resources”
- “keyword” + “resources”
- “keyword” + “useful resources”
(You’re free to try them all. But the two search strings that work best are: keyword + inurl: links and keyword + intitle: resources).
Ensure that you use broad keywords to find more resource page opportunities. For example, if your blog post topic is about “how to increase email open rates” you might want to use a keyword like “email marketing”.
The next step is to find the right person to contact. For most resource pages that you find the website might just have one owner, in that case, you reach out to the site owner but if it is a large website with a team you want to reach out to the editor or webmaster.
You can use a tool like Hunter to find the email address of the person you want to contact.
Once you’ve found the right person to contact, it’s time to reach out.
You can use this email template to reach out.
2. Testimonial Link Building
Unlike the other link building strategies, testimonial link building can send you a decent amount of referral traffic every month.
Here’s why, instead of getting a link from a blog post you are getting a link but also from the front page of the company website, that way as soon as visitors visit the website that you get that link from they will see your link and testimonial.
Here’s an example of testimonial link building which is on the homepage of Ahrefs.
The best part about this link building strategy is that it’s not as hard as it seems. Here’s why, instead of asking the company to link to you all you need to do is tell them about your experience or results with their product, in fact, companies love to show off their customers results as a form of marketing, so they will be happy to link to you.
Here’s how to execute this link building technique.
The first step is to make a list of all the tools and products that you use in your industry.
Once you have a list of tools that you use, check out the homepage of the tool/product to see if they have any testimonial of their customer’s.
Once you filter through the list and find the ones that list testimonial on their homepage the next step is to reach out and let them know about your results.
Pro tip: Providing results of how you use the product/tool to solve a problem or meet a goal is the best way to get the company to quickly show your testimonial on their site’s homepage.
3. Broken Link Building.
This is one of the easiest link building techniques. Why ? links break all the time. A study by HP found that approximately 1 in 200 links on the web breaks every week!
With that in mind, each of those broken links could be an opportunity for you to get a link back to your site.
So now it’s time to break down the entire process of how to find and get links with broken link building.
Step 1is to find broken links. Finding broken links is the only complicated part of this strategy.
Fortunately, there are two techniques that make finding broken links super easy.
First, we have the manual approach. Even though this technique is a bit time-consuming, you can find some great opportunity with it. (Plus, you can easily outsource it).
How does it work?
First, use the search strings that bring up pages that have lots of links on them (like resource pages).
Because: more links on a page=more potential broken links=more links for you.
Here are the search strings that you can use to find pages with lots of links on them:
- Resource pages: keyword + inurl:resources
- Ultimate guides: keyword + “ultimate guide” or “keyword 101” or “keyword” + “definitive guide”
Once you’ve found a page with several links on it, run the Google Chrome Extension “Check My Links” to identify any broken links on the page.
The next way to find broken links is the Multiplier.
Here’s how it works.
Grab a URL of one of the broken links you found using the first broken link approach.
Then enter that broken URL into Ahrefs (or your backlink analysis tool of choice). That will show you All the pages that are linking to that broken link.
This is HUGE. Now you have a list of dozens (or even hundreds) of websites that link to a dead resource.
Now it’s time to figure out the best blog post to pitch in your outreach message.
Ideally, you want a blog post that’s a great replacement for the broken link. But that’s not always possible.
If you don’t have a blog post to replace the broken link, no worries. Choose a blog post that deserves a link on ANOTHER part of that same page.
Next, it’s time to get the site owner to delete the broken link and add yours to their page. Here’s the email template to use.
4. Reverse Engineering Competitor Backlinks
Want to find links that your competitors are using to dominate the first page of Google? Well, you’re going to love this technique.
reverse engineering your competitor’s backlinks let you steal their backlinks and quickly rank on the first page of google.
Imagine having the ability to get the same links your competitors have. well, that’s exactly what this technique allows you to do.
Here’s the process.
First, use your target keyword to search on google. Then copy the URL of the top 10 pages on the first page of google and pop them into a tool like Moz link explorer to see how many links that page has.
Next, export the backlink profile into a CSV file then, remove referring domains that don’t make sense to contact (forums, article directories, etc.).
Once you have the best link prospects the next step is to reach out and ask for a link. Ensure to outline in your outreach email why the person should link to your blog post instead of your competitor’s. Your blog post can either be more detailed, more up to date, better design, etc.
Pro Tip: Ensure that the blog post you are pitching a link for is 10X better than the ones that the link prospects are already linking to increase your chances of getting a link.
5. Infographic Link Building
But the question is how do you build links with infographics?
Here is one of the easiest ways to get links to your infographic.
Use sources. As you already know an infographic is made up of stats and data that comes from cited sources.
For example, let’s say you’re creating an infographic about email marketing. Well, you could cite an article from a blog in the email marketing space.
As long as your infographic still looks good, you can include up to 20 sources. After 20 sources, the references section starts to distract from the main content of the infographic. So you want to keep it at 20 the most.
Next, you want to email your sources and let them know they’ve been used as a source for your infographic
Remember: using them as a source for your infographic is a HUGE compliment. So there’s no need to ask for a share or link they will naturally link to you.
Here’s the email template you can use.
And you’re set. Not only do you build relationships with the website owner, but you’ll get a lot of social shares.
With these 5 link building techniques, you will not only build link but also increase your website ranking and traffic.
Backlinks are one of the most important Google ranking factors so if you want to rank on page 1 of Google you need to build high-quality links to your site.
Pick at least two of these techniques and implement them to start building your website backlink profile.