If you run a business, then it is essential to ensure that you have an online presence. This is whether you have a brick-and-mortar store or you have an online shop. According to research, 93% of people start their online experience by doing a search engine search. Therefore, if you want your store to be found and if you want to increase your sales, ensure that you can be found online. Here are some things you can do to ensure that you dominate search engines.
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Make sure to use keywords as part of your SEO strategy. In fact, you should not even register your domain name before you have found out which keywords your customers are searching for online. Once you know the essential keywords, you can even include them in your domain name. This increases the chances of your website being found much more easily.
To find the right keywords to use, use a keyword research tool. There are several in the market, so choose one. In addition, use long tail keywords as they are much easier to rank for. Avoid competing with big websites when it comes to ranking for certain keywords as they are much more likely to outdo you. Therefore, find unique keywords that have not yet been exploited.
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#2. On-page optimization
Ensure to carry out on-site optimization. You can do this in several ways. For instance, include your keyword more than once in your content. Make sure to include it in your title too and in the Meta description of the page.
Also, have outbound links. But always check to ensure that you do not link to websites that are practicing black-hat SEO.
Build backlinks to your website. Since this is a demanding job, consider hiring an SEO on the Sunshine Coast Company to do the job for you. The more inbound links you have, the better. This will take time, so if you are busy with other aspects of your business, you can outsource this task to a professional.
The quality of the links you have matter. Therefore, ensure that the links you build are relevant to your website. Also, carry out internal linking in your posts. This makes it easier for your audience to read older articles that you might have written before and it helps them to stay longer on your website.
#4. Use images on your site
It is important to use images on your site to make your website stand out. Therefore, find images that are unique and relevant to your content. Ensure to optimize your images to with the same keywords that you are using on your page. Images also help to break up content on your page, making it easier for your readers to consume your content.
Ensure to name your photo properly before you upload it. The file name you give it should be relevant to the content that you are posting.