How to Take Your Personalization Strategy to The Next Level

Take Your Personalization Strategy To The Next Level

Personalization is now an essential part of any eCommerce strategy that the term itself is in danger of becoming redundant. Its existence is now considered a given for any business with designs on acquiring, retaining, and engaging online consumers. Suppose you’re not offering a personalized user experience with content tailored to the needs of your customer or prospect. In that case, you’re likely to lose them to a competitor who is doing precisely that.

But as personalization becomes the norm, and with so many online retailers scrambling for the coveted attention of consumers in an increasingly crowded space, the simple concept of personalization is no longer enough. Those once seemingly cutting-edge techniques (including a prospect’s first name in an email, for example) are old hat, replaced with an ever-more dynamic, highly-adaptable approach that takes , UX, and digital marketing to a higher level, and can turn that casual consumer into a devoted (and big-spending) brand advocate.

That’s where ‘hyper-personalisation’ comes in. Unlike its more elementary predecessor, this supercharged version of personalization operates on the premise that artificial intelligence (AI), machine learning, and real-time data can be leveraged to create a user experience that is more bespoke, more exclusive, and, ultimately, more relevant to your target consumer, advancing your engagement strategy and driving that all-important customer loyalty.

If your online business has still not caught up to this notion (or you’re unsure of how to implement and develop a robust hyper-personalization model successfully) then read on, as this article outlines the steps needed to tap into the potential of AI-led, data-driven content for maximum engagement and growth.

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6 Step By Step Guide to Conduct Usability Testing for Website

Steps Conduct Usability Testing For Website

A visually appealing website design and a pleasant user experience are critical components of a website’s success. These are some of the most crucial factors in increasing your website’s trust and conversion rate.

Most visitors visit your website to meet specific goals/to perform certain actions, such as ordering a ticket or obtaining detailed information. If your website cannot meet those demands swiftly and simply, potential clients will leave & move on to another website (probably your competitor).

A bad user experience may drive nearly 90% of online buyers away from eCommerce websites. So Website owners need to undertake usability testing to guarantee that users have a practical and happy experience.

How can you know whether your website provides a fantastic & flawless user experience? How can you tell whether you’ve overlooked anything crucial for your users?

This is where usability testing for website comes in.

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How to Write Content to Please People and Search Engine

How To Write Content To Please People And Search Engine

Content marketing is no longer a trend, and SEO experts have been actively working to find the right balance between human and machine when considering the content. However, learning to write content that will naturally engage readers while still satisfying search engine guidelines is not a piece of cake.

Most SEOs write for search engines. They start with keyword research and then write a bunch of “keyword-rich content,” hoping to rank on Google’s first page. And sometimes it works. Unfortunately, these articles look robotic and boring to humans. This is an immense problem as they won’t pass the “bored test”: If people read your article and get bored quickly, it shows your content doesn’t provide enough value to human beings.

That’s the reason for writing on the web can be trickier than you think. Humans and Google have different needs, and people, search engines, and robots all want to receive the same value from content. However, these three groups think differently.

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Five Strategies on How to Manage Multiple Projects in the Workplace

How To Manage Multiple Projects In The Workplace

As a project manager, managing multiple projects can feel like an uphill task, especially when your team is running in ten different directions and you are expected to keep the pace. 

From prioritizing work and communicating expectations to organizing tasks and ensuring your team has a manageable workload, the struggle is real.  

If you’re trying to keep your projects and team on track, we’ve got you covered. This article will walk you through five ways to manage multiple projects in the workplace without a hitch. 

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Best Practices for your Internal Communications Strategy

Best Practices for your Internal Communications Strategy

Effective communication in the workplace is critical for your business growth. Without it, you would not be able to satisfy customer needs, engage employers, and inspire innovation.

Unfortunately, many businesses do not understand the importance of internal communications. They use outdated approaches and tools that often compromise workplace productivity and employee relationships. 

According to statistics, workers spend up to two hours daily gossiping and worrying. Confusion and frustration are one of the major causes of employee turnover, costing up to 150% of their salaries.

Fortunately, you can capitalize on tools and techniques to improve employee communications.

Here are a few tips to apply right now.

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