The Best Guide to Create a Marketing Plan With These Templates

Best Guide to Create a Marketing Plan With These Templates

Marketing is a daily painstaking systematic work. And if you want your marketing to be effective, you need to plan it carefully.  And visually, of course. The marketing calendar will help you with this, which will display a plan of marketing activities with specific goals, expected results, and a set budget. Creating it is not as difficult as it seems at first glance.

You will need to complete only 7 steps. Let’s look at each of them.

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How to Retain Employees from Quitting After Merger or Acquisition

How to Retain Employees from Quitting After Merger or Acquisition

As a business owner, going through a merger or acquisition (M&A) spells out a whole world of possibilities for your company. This exciting time can even spell the actualization of a goal in your long-term business plan. However, for your employees, the feeling may not translate in the same way.

It’s common for your team, especially if you’re the company being acquired, to feel insecurity and stress during this time. At this point, a lot is going through their minds. For one, there will be changes in their work environment, coupled with the need to adjust to new working conditions. 

There will undoubtedly be new policies and rules that they will have to follow, some of which may not be what they signed up for when they agreed to work for you, like salary adjustments or work time parameters.

There’s also having to endure two separate workplace cultures and being uncertain about the company’s future. These don’t sound enticing to a person who wants a stable livelihood to pay the bills and support his/her family. 

That said, it’s understandable why a lot would consider jumping ship before the M&A takes place. Unfortunately, this results in a loss of great talent—people who are integral to your company processes and growth.

Losing an employee hurts your business. It takes around one to two years for a new hire to match the productivity rate of an existing employee. Therefore, you need to come up with an employee retention program, so your team won’t flee during a delicate time in the company. Here are a few tips on how you can avoid them from quitting.

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UX Strategy for Your Business: Where to Start

UX Strategy for Your Business Where to Start

Have you ever heard of a UX strategy? How can you apply it to your business? Do you believe that your user will be satisfied simply by showing him your new product? UX is not limited to the digital world but includes interactions created between brand and user.

Often it is thought that our role as UX designer is only to design on-screen or to create website interfaces, redo the e-commerce cart, or create the login of a new app.

In reality, the user experience does not only develop on-screen but also includes all those aspects that take place offline (off-screen) during which the user often takes the first steps to get to know your company.

All of this can include within a User Experience Strategy designed by a UX design or a full-stack UX/UI design agency.

The user experience designer designs the user experience from the first moment a user comes in contact with your brand and continues his work even after he becomes a regular customer.

Now let us see how user experience usually works and what benefits it brings to your business.

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7 Out-Of-The Box Strategies to Improve Your Business

7 Out-Of-The Box Strategies to Improve Your Business

Did you know the yellow arrow in the Amazon logo is more than just a decorative swoosh? It represents the message that the brand sells everything, from A to Z (the arrow connecting the two letters). To talk about another interesting fact, Baskin Robbins, in the year 2005, launched a new brand identity where the number “31” is created by the pink portion of the ice cream retailer’s two initials “B” and “R”. 

This is what creative ideas do to businesses.  They boost sales, enhance brand value, determine recall factors, and more. Now that you have launched a business successfully, you must be looking for ways to expand your customer base. 

Here are the seven best practices that will take your business to the epitome of success in terms of client acquisition, retention and ROI. 

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