Did you know the yellow arrow in the Amazon logo is more than just a decorative swoosh? It represents the message that the brand sells everything, from A to Z (the arrow connecting the two letters). To talk about another interesting fact, Baskin Robbins, in the year 2005, launched a new brand identity where the number “31” is created by the pink portion of the ice cream retailer’s two initials “B” and “R”.
This is what creative ideas do to businesses. They boost sales, enhance brand value, determine recall factors, and more. Now that you have launched a business successfully, you must be looking for ways to expand your customer base.
Here are the seven best practices that will take your business to the epitome of success in terms of client acquisition, retention and ROI.