As an online business owner, you’ve likely realized that the traditional means of marketing your business have long gone out of style.
If all you do is promote your business through magazine or newspapers ads, chances are, you are not reaching your maximum potential when it comes to generating revenue.
Because the fact of the matter is, nowadays, consumers demand that you not only sell them an amazing product or provide exceptional service, but that you also routinely give them valuable content.
This is where content marketing comes into the picture.
If you are looking to take your business to the next level and want to generate more revenue, check out these easy content marketing strategies designed to get you high-quality leads and secure more sales.
What Is Content Marketing?
According to the Content Marketing Institute, content marketing is the act of creating and distributing valuable and relevant content on a regular basis.
This content is designed to attract a specific target audience to your website and ultimately convince them to take action, whether that be to read content, subscribe, or make a purchase.
Content marketing is a cost-effective way to drive traffic to your website. It also helps you build long-lasting relationships with site visitors and increase sales.
But remember, content marketing is not just about the content you create.
It is also about the experience people have while on your website, how far your brand reaches, and how well your site performs.
Content Marketing Strategies That Increase Profitability
So now that you know what content marketing is and why it is one of the best revenue-making business ideas, let us take a look at some of the most effective content marketing strategies.
1. Optimize your site for speed and performance.
One content marketing strategy you should add to your arsenal, no matter what industry you are in, is improving the speed and performance of your website.
Not only does this help your SEO efforts and improve your website’s ranking, but it also makes for a better user experience.
The faster your website loads for people, the longer they will stick around and the more likely they will convert.
To gauge how fast your website is right now, use the free online tool Google PageSpeed Insights.
After analyzing your website, Google will tell you how fast both your mobile and desktop versions are and will provide suggestions for improvement.
To make your site faster, you might consider doing any of the following:
- Enable browser caching.
- Compress images into smaller files.
- Minify CSS, JS, and HTML files.
- Reduce server requests.
- Utilize a CDN.
- Invest in reliable hosting.
If your website takes longer than 3 seconds to load, it is possible that 40 percent of your site visitors will leave right away.
Don’t risk losing out on those leads or sales just because of a slow loading website.
2. Invest in cyber security.
If you want to boost your sales, you need to make sure your customers feel safe and comfortable about entering personal and financial information on your site as they process their orders.
One thing you can do is add trustmarks to your website to show that data is safe once entered on your site.
You can also install an SSL certificate to encrypt data that is sent from your customer’s browser to your web server.
Both of these are great strategies for promoting your business as one that customers can trust.
However, if you really want to ensure that your business data, as well as all customer information that goes into your site, are protected, you should invest in managed SIEM services.
With security services such as this, you can expect the following:
- 24/7 real-time monitoring of your website and traffic
- penetration tests for inside weaknesses that may allow malicious traffic in
- proactive blocking of all incoming threats
When ever something suspicious happens on your website, your professional cyber security team can stop the threat before it does any damage.
Doing this not only saves you time, but it also protects your most important asset—your customer’s data.
3. Check out the competition.
Though content marketing is not all about the content you create, a large part of it is. That said, creating original content on a regular basis for your customers to read can be tough.
This is especially true if you are also running an entire online store or business and have to manage everything yourself.
Luckily, you can check in on your competition and draw inspiration from what is working for them on their website so you know where and how you can improve yours.
And if you do it right, you might even be able to take some customers away from your competition.
To spy on your competition, use a tool like SEMrush. All you have to do is enter the URL of the website you want to check out and use that data to help with your content creation.
You’ll see data such as
- organic and paid search volume,
- number of backlinks,
- the number of ads displayed,
- top keywords being used and their search ranking,
- top competitors and their URLs, and
- example ad images.
The key here is to check out the websites that are competing with your competition. Look at their blogs and see what kind of topics they are writing about and how engaged their site visitors are.
You can then start creating your own content based on those ideas to increase user engagement on your site.
If you need more help, you can always check out Answer the Public.
By entering a keyword—it could be something your competition has ranked for or one of you came up with—you can get more content ideas.
The queries that Answer the Public shows you are actual Google queries real people are keying in on their search bars.
By knowing what potential customers are asking, you can create content that caters to their interests.
Plus, you can rank higher in search results and offer more value to your readers, both of which help boost sales.
And there you have it, three of the top content marketing strategies that are not only designed to drive more leads to your website, but also boost profitability.
Just remember, content marketing is not a sprint; it is a marathon.
While it can be tempting to implement all these strategies (and more) all at once, you will reap better results if you take your time to master each strategy one at a time.
That said, if you work hard to develop a solid content marketing plan for your online business, you are bound to see an increase in traffic, engagement, and conversions.
But best of all, you will see a jump in revenue that will help establish your business as one to contend with.