We have entered 2019 and successfully completed the first month yet it’s still amazing to hear there are still companies out there with little to no active social customer service at all. And no, contacting brands on social media only to be passed on to the sales team does not come under social customer service.
So, if you too are among those paying little attention to your social media profile, it’s time to think again because you are missing out on something big here. Let’s check out some facts here.
The number of internet users grew out to 4.021 billion last year which is up by 7% as compared to 2017. Out of this, 3.196 billion were actively involved in social media which is up by 13% as compared to 2017. Now, that’s quite a lot of customers and would-bes if you ask me, summing up to that many wasted opportunities.