Blending Social Media with Customer Service… the Outcome?

Blending Social Media with Customer Service

We have entered 2019 and successfully completed the first month yet it’s still amazing to hear there are still companies out there with little to no active social customer service at all. And no, contacting brands on social media only to be passed on to the sales team does not come under social customer service.

So, if you too are among those paying little attention to your social media profile, it’s time to think again because you are missing out on something big here. Let’s check out some facts here.

The number of internet users grew out to 4.021 billion last year which is up by 7% as compared to 2017. Out of this, 3.196 billion were actively involved in social media which is up by 13% as compared to 2017. Now, that’s quite a lot of customers and would-bes if you ask me, summing up to that many wasted opportunities.

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Effective Strategies and Hacks to Enhance Your Social Media Engagement

Effective Strategies and Hacks to Enhance Your Social Media Engagement

Social media is an important part of modern day marketing. Regardless of the type of business, marketing is incomplete without social media involvement. There is hardly anyone in the world without social media presence and that is the main reason why social media is considered as the most effective marketing medium since the reach is much wider and broader there. However, the reach of any brand depends majorly on the engagement of each post that is being posted on the medium.

Engagement plays a vital role in the visibility of the content to the users of the medium as well as the acknowledgment by the respective medium to enhance the reach and make it widespread. On the other hand, unlike the quality of content and regularity of posting, engagement entirely depends on your audience and other users on the platform. Therefore, you cannot control it on your own and definitely need to depend on the audience to improve it. However, there are still some techniques and hacks which you can incorporate in your social media marketing to enhance the engagement of your content.

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5 Strategic Ways Through Which Social Media Can Contribute Towards Your Website SEO

5 Strategic Ways Through Which Social Media Can Contribute Towards Your Website SEO

For most of the business owners who are new to digital marketing, there is a general misconception that social media marketing is totally different from SEO, and they are standalone entities with distinctive goals. However, in the modern world of marketing, SEO and social media marketing work together in order to create value for a brand and make it relevant to the audience. Any successful digital marketing strategy will do its best to combine both social media and SEO to work in a fine balance. Further, in this article, we will discuss some unique ways through which social media contribute to the SEO value of a website.

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6 Steps to Your Effective Social Media Marketing Plan

6 Steps to Your Effective Social Media Marketing Plan

Are you amazed by the increasing number of business pages on Facebook and Instagram? Many new businesses start their promotion by creating a page of their brand on social media sites.

If you are the owner of a start-up, social media can be a great platform for promoting your brand and advertising your products. It is mainly because social media marketing is cheap and highly effective. Gone are the days when social media was only meant for personal chatting with different people. At present, social media is used by 7 out of 10 Americans, as compared to a mere 5% in the year 2005.

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