For most of the business owners who are new to digital marketing, there is a general misconception that social media marketing is totally different from SEO and they are standalone entities with distinctive goals. However, in the modern world of marketing, SEO and social media marketing work together in order to create value for a brand and make it relevant to the audience. Any successful digital marketing strategy will do its best to combine both social media and SEO to work in a fine balance. … [Read more...]
How to Improve the Instagram Presence for Your Business
It can be challenging to manage your business and still have time to be active on Instagram. If you are struggling to have a presence on Instagram, then this article is for you. Here is how to go about it: … [Read more...]
6 Steps to Your Effective Social Media Marketing Plan
Are you amazed by the increasing number of business pages on Facebook and Instagram? Many new businesses start their promotion by creating a page of their brand on social media sites. If you are the owner of a start-up, social media can be a great platform for promoting your brand and advertising your products. It is mainly because social media marketing is cheap and highly effective. Gone are the days when social media was only meant for personal chatting with different people. At present, … [Read more...]
How to Balance Planning and Spontaneity In Your Social …
You absolutely need to create planned social media posts to achieve the goals you’ve set. After all, it is very difficult to stay fresh and consistent in your social media efforts if you don't create and follow a planned editorial calendar. Unfortunately, if you get too focused on following that calendar and accomplishing your business goals, your followers will notice. Your posts will all feel like advertisements to them, and they’ll forget why they followed you in the first place. Before … [Read more...]
13 Simple Tips To Improve Your Company Page on LinkedIn
Social media marketing has become one of the most important and must-have strategies for any business. From targeting audience to gaining leads, social media platforms plays a big role. And when it comes to LinkedIn, most people get confused about what should they share on LinkedIn and how can they manage their company page. Here are some of the proven tips that help you keep your company page strong and promote your business on LinkedIn to a wide audience. … [Read more...]