Instagram & Facebook: Two Giant Superpowers for Your Online Business



Instagram is one of the most famous websites in the world. It was created by Kevin Systrom and Mike Kreiger. After a few years, it was acquired by Facebook and has been under its umbrella ever since. This application enables users to upload pictures and videos, which can be edited with various filters and can be organized with tags and location. Here are a few reasons why Instagram is a giant superpower for your online business:

Instagram Is Centered On Storytelling

Since the first human was born in this world, it is a known fact that storytelling has been our favorite thing to do. People love stories. They grow up hearing fairy tales and horror stories and now with the advent of Instagram, they have been involved in the stories of the celebrities. You might have seen that the person with the most stories to tell, grabs everyone attention. From a business perspective, telling stories can be an exceptional way to develop an emotional connection with your users. It is the best way to let your readers know what you are up to and what plans you have for your potential future customers and ambassadors.

Sign up for the free tips on business and productivity today.
Receive email only when we have new content.

Visual Content Is Essential To Your Marketing Strategy

The most engaging content on the web is photos. Photos are a great source of telling stories and making the audience feel things. An application like Instagram only focus on pictures and through this way, businesses can easily engage their customers and convince them to come back for more. This way of marketing helps the brand to grow and you can introduce the imagery you use on Instagram into your other marketing channels, for instance, blogs and email newsletters. If you sell leather jackets, then it is a great way to show off the new Logan wolverine jacket.

It’s a Goldmine of Useful Feedback and Insights

As someone who markets their product smartly, you might already control conversations that take place regarding your products and brands on social media. You make sure to keep track whenever someone mentions your brand name on Facebook and Twitter. Your customers will share reviews on your products and services and tell a wider audience about the experience they had with you. As a person who wants to grow their business should not ignore this feedback. It’s substantial for you to understand what perception the buyers have of your brand.

It’s Great for Keeping an Eye on Your Competitors

You might not be using Instagram to grow your business but chances are that your competitors are already selling and promoting their products through this channel. Therefore, Instagram is a smart way to keep an eye on your competitors and see what they are up to. You need to notice what kind of content they post and what new strategies they are incorporating.



Another famous site in our era has been Facebook, which was created by Mark Zuckerberg along with his college friends Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. It is considered one of the four main technology companies along with Apple, Google and Amazon. This public forum can be a great way for someone to establish and enhance their business. Here is how one can grow their business with the help of Facebook:

Gather More Leads

Facebook includes a feature “like your page” just like Instagram has the following feature. However, this one simple feature is not enough to make your customers connect with you and to run a long-term, sustainable business. Facebook has provided an option to businesses and users to gather more leads by incorporating features like call and follow up.

Lower Your Marketing Expenses

There is nothing better when you promote your items at zero costs. Starting a page at Facebook has no additional expenses. All it needs is your commitment, good pictures and content that can attract your audience. Moreover, Facebook ads are relatively less expensive when compared to conventional media, such as print media, radio or TV ads.

Reach a Targeted Audience

It’s important for every organization to attract their target audience and Facebook solves this problem by showing ads to people who interact with similar pages. Without additional efforts, you will be able to engross your current customers and gain new ones.

Use Facebook Insights

Facebook has recently introduced a new feature where people who run their business with the help of a page can have insights on their daily sales and interaction. The insights provide information related to how many likes you gained the reach of your posts and page, engagement of the page, post-performance and many more.


To conclude, the above-mentioned points are some ways that Facebook and Instagram are giant superpowers for online businesses. These points include generating more leads to getting unlimited feedback.

Some of the link on this post may have affiliate links attached. Read the FTC Disclaimer.

Author Info

Lisa Resnick is a content marketing expert and a part-time writer, who likes to introduce people with new ways to sell their products. She has been creating content for various websites, for instance, customize jackets and other e-commerce businesses.