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What Visuals Work Best for Facebook Like Ads?

It is hard to comprehend the impact a good Facebook advertisement can have. With an average of 1.5 billion daily users, the marketing value of the platform is increasing every week. However, this is hardly new, and there are millions of businesses and personal pages battling it out to have their ‘like ads’ seen. Whilst throwing money at your adverts may seem advantageous, you’re not guaranteed to be successful.

Beginners Guide to Facebook Marketing

Facebook Marketing is the use of Facebook as a platform to promote a product, service or a brand. It is the creating and maintenance of a Facebook account or page, through active usage, to keep in touch with the current customers and to attract new ones. With over 2.27 billion active monthly users (of which 1.49 billion are daily active users) and the number still growing, Facebook without a doubt is the most prominent social media platform where individuals connect and share online. In addition to being a socialization platform, Facebook is also emerging as a powerhouse in marketing. By the first quarter of 2018, there were over 80 million small and medium-sized business pages, 6 Million among them being active advertisers promoting their products and services on Facebook.

Apple CEO Criticizes Facebook and Google User Privacy Violations

Earlier this year, the European Union passed a law that cracked down on user privacy rights online. This ranges anywhere from log-in protection to your personal browser history. Though the United States does not currently have a federal privacy law in place, some big names in the tech industry are calling for more privacy regulation and control, including Apple CEO Tim Cook.

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